To date Tigo Rwanda has empowered over 70 women as Tigo cash agents and the impact on the women’s lives and businesses is beginning to show –Watch the videoLatest report from Connected Women on Mapping the mobile money gender gap: Insights from Côte d’Ivoire and Mali - Read more
Bridging the gender gap - Our report looks at mobile access & usage in low and middle-income countries - Read the report
To date Tigo Rwanda has empowered over 70 women as Tigo cash agents and the impact on the women’s lives and businesses is beginning to show –Watch the video
Latest report from Connected Women on Mapping the mobile money gender gap: Insights from Côte d’Ivoire and Mali - Read more

Connected Women Programme

Accelerating digital and financial inclusion for women

Our mission is to reduce the gender gap in mobile internet and mobile money services in low- and middle-income countries and unlock significant commercial and socio-economic opportunities.

In today’s increasingly connected world, women are being left behind. A significant gender gap in mobile phone ownership and usage in low-and middle-income countries is hindering growth for the mobile industry and means women are missing out. Successfully targeting women not only advances women’s digital and financial inclusion, but unlocks significant growth potential for the mobile industry. If mobile operators in low- and middle-income countries could close the gender gap in mobile ownership and mobile internet use today, this would generate an estimated incremental revenue of $15 billion over the coming year.

GSMA’s Connected Women works with mobile operators and their partners to address the barriers to women accessing and using mobile internet and mobile money services. Together we can unlock this substantial market opportunity for the mobile industry, deliver significant socio-economic benefits and transform women’s lives. When women thrive, societies, businesses and economies thrive.

CW infographics
CW infographics

 

This initiative is currently funded by the UK Department for International Development (DFID), and supported by the GSMA and its members.

 

The Bill and Melinda Gates Foundation also supports the GSMA Connected Women programme, funding research to better understand where along the mobile money customer journey women tend to drop off more than men and identify opportunities for addressing key gender gaps in specific markets in Africa.

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