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Call for mAgri B2P Engagement Partners: Digitising agricultural payments


Realising the opportunity of digitising payments in agricultural value chains 

The digitisation of payments in agriculture is emerging as a new opportunity for mobile money service providers to drive rural growth and mobile money accounts adoption. Moving from traditional cash based agricultural payments to digital payments into the mobile wallets of smallholder farmers opens up a range of agriculture and non-agriculture related uses cases, from P2P, to bill and utility payments to credit and savings products. If you are interested in driving the adoption of mobile money in rural areas, it is time to move forward: In a recent report, the GSMA estimates that by actively approaching the digitisation opportunity in business-to-person (B2P) and government-to-person (G2P) transfers in agriculture sector, mobile money service providers could derive $2 billion and $202 million of annual revenue respectively by 2020.

This initiatives aligns with the industry’s commitment to creating solutions that will support the delivery of the UN’s Sustainable Development Goals (SDGs) 1, 2, 5 and 9.

Overview of the mAgri B2P Engagement Partners Initiative

GSMA mAgri programme works with Mobile Network Operators (MNOs) that are committed to driving the digitisation of agricultural payments. The initiative supports operators to identify country specific opportunities for launching or scaling digital agricultural payment services. We provide a range of support, from knowledge sharing, in-market research, partnership brokering and iterative service design.

We are interested in hearing from MNOs who meet the following criteria:

  • Have prioritised realisation of the agriculture B2P market opportunity
  • Seek support with scaling existing or launching new agricultural digitisation services which are:
    • Targeted at smallholder farmers via enterprise solutions for agri businesses
    • Designed for commercially viability and scalability

Depending on the maturity of MNO agri enterprise engagements, the type of support available could include:

  • Market and value chain opportunity sizing and value chain selection
  • Business case assessment
  • Pipeline of agribusiness clients
  • Pipeline of tech vendors for partnership
  • Support on customer adoption
  • Regular service performance review against success criteria
  • Clear roadmap for further service evolution
  • Benchmarking services against peers
  • Identifying gaps between client and end-user needs and your current offering
  • Sharing lessons learnt from key markets through publications, case studies and webinars

We are accepting submissions on a rolling basis. Please complete the survey below to be considered for an engagement partnership and we will be in touch.

Complete the survey

If you are an agribusiness or tech provider and looking for an MNO partner, or have any questions, please email us at magri@gsma.com.

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