We are delighted to announce Millicom’s Tigo Tanzania as the recipient of the inaugural GSMA mWomen Innovation Fund grant.
Tigo Tanzania, which also has received grant funding from GSMA mAgri’s mFarmer programme, aims to identify products and services that will enable them to better serve resource-poor women throughout Tanzania. The grant-funded project began with consumer insights research on rural women undertaken by a cultural anthropologist funded in part by the grant. Next, Tigo will use these insights to design products and services to meet these women’s needs.
Tigo Tanzania has committed to sharing lessons from this project across Millicom to inform its approach to serving women in other markets, as well as with other members of the mWomen ecosystem interested in serving women.
The GSMA mWomen Innovation Fund’s objectives are threefold:
- To accelerate efforts by committed operators and NGOs to recognize and realize the commercial and social value of serving resource-poor women,
- To foster success by equipping and supporting them as they design,
- To launch offerings for women and to encourage further investment by sharing lessons and documenting demonstration models of success.
The next set of operator grantees are due to be announced in July. Meanwhile, stay tuned for the late April announcement about the launch of Innovation Fund grants for non-governmental organizations (NGOs). A fourth round for both operators and NGOs is targeted for launch in early September, 2013.