Mobile for Development Resources

Mobile Gender Gap Report 2021: Methodology

This document describes the analysis and modelling undertaken for The Mobile Gender Gap Report 2021 and highlights key methodological changes from previous years.

Isabelle Carboni presents the key findings of the Mobile Gender Gap Report 2021

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On Thursday 17 June, we launched the Mobile Gender Gap Report 2021. At the virtual launch event, Isabelle Carboni, Insights Director of the Connected Women programme presented the the key ...

Vishakha Saigal, Vice President & Head-Strategic Initiatives, Regulatory Policy & Research, Reliance Jio

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On Thursday 17 June, the GSMA Connected Women team launched the Mobile Gender Gap Report 2021. At the virtual launch event, Claire Sibthorpe of the GSMA spoke with Vishakha Saigal from Jio ...

Peter Ndegwa, CEO, Safaricom

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On Thursday 17 June, the GSMA Connected Women team launched the Mobile Gender Gap Report 2021. At the virtual launch event, Claire Sibthorpe of the GSMA spoke with Peter Ndegwa from ...

Phumzile Mlambo-Ngcuka, Executive Director, UN Women

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On Thursday 17 June, the GSMA Connected Women team launched the Mobile Gender Gap Report 2021. At the virtual launch event, Mats Granryd of the GSMA spoke with Phumzile Mlambo-Ngcuka from ...

Doreen Bogdan-Martin, Director, Telecommunication Development Bureau, ITU

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On Thursday 17 June, the GSMA Connected Women team launched the Mobile Gender Gap Report 2021. At the virtual launch event, Claire Sibthorpe of the GSMA spoke with Doreen Bogdan-Martin ...

The Mobile Gender Gap Report 2021

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This flagship report highlights how the mobile gender gap continues to improve in South Asia, but less so in other regions. It explores the key barriers preventing women’s equal access to mobile internet as well as the rise of women’s smartphone ownership.

Connected Women Life Stories: Video Series

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In this series, women from Africa and Asia share their stories through their mobile phones, describing how mobile internet or mobile money has transformed their lives - helping them with their work, studies or family life, particularly during COVID-19.

Safaricom’s Maisha Ni Digital Campaign

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This case study assesses the impact of the Maisha Ni Digital campaign on women’s adoption and use of mobile internet as well as the commercial benefits for Safaricom. It also provides key lessons learned and practical recommendations.

Addressing the Mobile Gender Gap in Pakistan

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Across low- and middle-income countries (LMICs), mobile is the primary way most people access the internet, accounting for 85 per cent of total broadband connections. Despite the importance of mobile, the benefits are not shared ...

Happy International Women’s Day from Mats Granryd

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In a year where connectivity has become more vital than ever, this International Women's Day Mats Granryd, Director General of the GSMA, reflects on the increased importance of closing the mobile gender gap and urges us to take action. ...

Connected Women Life Stories: Trailer

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Without access to mobile services, millions of women are being left behind. Mobile can help to empower women, making them feel safer and more connected, and providing them with access to life-enhancing services, often for the first ...

Are the effects of mobile money regulation gender neutral?

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This policy note discusses the main findings of new GSMA research on the relationship between mobile money regulation and usage. The analysis combines data from the Mobile Money Regulatory Index and the Global Findex Database 2017 and ...

Connected Women: Accelerating digital and financial inclusion for women

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Mobile has the power to transform women’s lives. If the mobile gender gap is not addressed, women risk being left behind as societies and economies digitise. The GSMA Connected Women programme aims to reduce the gender gap in mobile ...

Initiatives Taken by JazzCash to Reach Out to Females

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Explore the initiatives taken by JazzCash to reach out to females.

Driving Digital Financial Inclusion through Female Agents

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Brad Jones from Wave Money discusses driving digital financial inclusion through female agents.

Vodafone Sakhi: Voices of Impact from India

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Hear how Vodafone Sakhi's features are helping women in India.

Empowering Women Through Mobile: Story from India

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Learn how mobile is empowering women in India.

Erwan Gelebart, CEO, JazzCash

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JazzCash initiatives to drive financial inclusion for women: In this interview we hear from Erwan Gelebart, CEO of JazzCash, who tells us why reaching out to women customers is so important. He also discusses how ...

Reaching Women at Scale to Accelerate Digital and Financial Inclusion

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This year marks 10 years since the launch of the GSMA Connected Women Programme. Learn more about how to realise the significant commercial and social opportunity of greater digital and financial inclusion for women in Africa, and hear from our mobile ...

Mobile Gender Gap 2020 – Africa in Focus

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The Mobile Gender Gap Report 2020 examines how the mobile gender gap is changing quickly in low- and middle-income countries, revealing how the main factors preventing women’s equal mobile ...

Jacqueline Ikwabe, Business Development Manager, Financial Services, Vodacom Tanzania

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M-Koba: Innovating to Digitise Group Savings in Tanzania: The GSMA Connected Women team met with Jacqueline Ikwabe, Business Development Manager, Financial Services of Vodacom Tanzania, who shares why financial ...

Webinar on demand:
Top 10 recommendations for reaching women with mobile across low- and middle-income countries

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In this webinar, the lead author of Connected Women's flagship report, Reaching 50 Million Women with Mobile: A Practical Guide' shared the key insights of the report. Watch the recording to learn our top 10 recommendations for reaching women with mobile.

The Digital Exclusion of Women with Disabilities: A Study of Seven Low- and Middle-Income Countries

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Edit: This version of the report was revised and uploaded on 20 August 2020. Figure 2 has been corrected in the new version. The GSMA Assistive Tech programme continues to research the mobile disability gap, and the ...

MTN MoMo Pay Merchant Payments: Expanding Female Mobile Money Usage in Ghana

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In Ghana, mobile money has opened access to financial services for millions of people for the first time, strengthening the payment ecosystem and deepening financial inclusion. To encourage the digitisation of merchant payments in ...

Webinar on Demand: Understanding the Mobile Gender Gap in 2020

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How is the mobile gender gap evolving in the Global South? What are the factors that prevent women’s equal mobile ownership and internet use in 2020? And how are men and women’s use of mobile changing as smartphone ownership grows?

Reaching 50 Million Women with Mobile: A Practical Guide

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This report is a practical guide for mobile operators seeking to reach women with mobile across low- and middle-income countries. For the last 10 years, our GSMA Connected Women programme has been dedicated to this challenge.

Mobile Gender Gap Report 2020 Methodology

Document

This document describes the analysis and modelling undertaken for The Mobile Gender Gap Report 2020 as well as highlighting key areas of methodological change year-on-year.

State of the Industry Report on Mobile Money 2019

Documents

This year’s report examines what one billion registered accounts signify for the mobile money industry, mobile money users and the future of the mobile money ecosystem; moving us a step closer to a digital future for all.

GSMA Connected Women: Life Stories from Uganda and India

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Meet Samidha and Nache, two women from India and Uganda who have been empowered by mobile and have used mobile internet and mobile money to improve their lives. Hear their stories.

Empowering Women Through Mobile: Nache’s Story

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Nache is from a rural village in Uganda and faced considerable challenges in accessing the resources she needed for an education. Learn how she uses mobile to empower herself and access life changing opportunities, enabling her to start her own business.

Empowering Women Through Mobile: Samidha’s Story

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Samidha is from Pugaon village, India. She plays a vital role in her family in taking care of her 5 year old nephew who cannot speak or walk. Learn how Samidha uses mobile to help herself and her family to improve their day-to-day lives.

Safaricom Maisha Ni Digital: Driving Digital Inclusion for Women

Video

In Kenya, women are 34% less likely than men to use mobile internet, and as a result receive fewer life-changing benefits of connectivity. To close this gender gap, Safaricom launched the Maisha Ni Digital ('Life is Digital') campaign.

Celebrating 10 Years of The GSMA Connected Women Programme

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2020 marks the 10th anniversary of the Connected Women programme. In this video, we celebrate the progress and achievements that have been made so far by our programme and partners, to accelerate digital and financial inclusion for women.

Mobile for Development brochure 2020

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GSMA Mobile for Development has recently celebrated its 10-year anniversary. Ten years in which we have grown from a simple but powerful idea to a global team of 130 and a portfolio of projects that have now impacted ...

The Mobile Gender Gap Report 2020

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The Mobile Gender Gap Report 2020 examines how the mobile gender gap is changing quickly in low- and middle-income countries, revealing how the main factors preventing women's equal mobile ownership and internet use are evolving over time.

Harriet Lwakatare, Customer Services Director, Vodacom Tanzania

Video

The GSMA Connected Women team met with Harriet Lwakatare, Customer Services Director of Vodacom Tanzania, who spoke about the importance of financial inclusion for women. In this short interview, Harriet also addresses the primary ...

Godwin Mashiri, General Manager, Econet EcoSure

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In 2017, Econet signed the GSMA Connected Women Commitment to increase the proportion of women customers in their mobile money customer base by 2020. In this interview, Godwin Mashiri, General Manager of Econet EcoSure, shares the ...

2019 #FinclusionWeek with Claire Sibthorpe: How does mobile money contribute to the SDGs?

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In 60 seconds, hear from Claire Sibthorpe, Head of Connected Women and Connected Society at the GSMA, about how mobile money is helping to take action and reduce the gender gap in mobile financial services to deliver on the Sustainable Development Goals.

Mitigating Women’s Safety Concerns with Mobile: A Case Study of Vodafone Idea’s Sakhi service

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In October 2018, Vodafone Idea Ltd launched Sakhi, a service to address key barriers women face to accessing and using mobile in India, as well as women’s concerns about personal safety.

10 Lessons Learnt: Closing the Gender Gap in Internet Access and Use

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In this report, you will find 10 key lessons to consider when implementing projects that aim to increase women’s access to and use of the internet.

The Mobile Gender Gap: Asia

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South Asia has the widest mobile gender gap of any region. Addressing this is important in order to deliver the significant benefits of mobile and the internet to women, their families, communities and the economy.

The Mobile Gender Gap: Africa

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Sub-Saharan Africa has one of the widest mobile gender gaps of any region. Addressing these gender gaps in Africa is important in order to deliver the significant benefits of mobile and the internet to women, their families, communities and the economy.

Webinar on Demand: Understanding the Mobile Gender Gap in 2019

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In LMICs, women are still 10% less likely than men to own a mobile phone and 23% less likely to use mobile internet. The GSMA's Connected Women team hosted a webinar to share the key findings and recommendations from their recent Mobile Gender Gap Report.

Tigo Rwanda: Empowering women agents

Video

Tigo Rwanda signed the GSMA Connected Women Commitment Initiative in which they committed to increase the proportion of women in their mobile money customer base. Research has highlighted that lack of trust in digital financial ...

Orange Cote d’Ivoire: Accelerating financial inclusion for women

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In 2017, Orange Cote d’Ivoire committed to reducing the gender gap in their mobile money customer base by 2020. We met some of their female customers to understand how mobile money changed their lives.

Irfan Khan, CEO, Telenor Pakistan

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Irfan Khan, CEO of Telenor Pakistan, spoke to the GSMA’s Connected Women team at MWC Barcelona 2019 about why digital and financial inclusion for women is an important issue for him and his organisation. He discusses what he views to ...

Selorm Adadevoh, CEO, MTN Ghana

Video

Selorm Adadevoh, CEO of MTN Ghana, spoke to the GSMA’s Connected Women team at MWC Barcelona 2019 about why financial inclusion for women is an important issue for him and his organisation. He discusses what he views to be the primary ...

MWC Barcelona 2019: Connected Women Seminar Recording

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Did you attend the Connected Women programme's seminar at MWC Barcelona 2019? The full seminar recording is now available to watch online. Catch up on what you missed or recap on the important discussions here.

Brad Jones, CEO, Wave Money

Video

Brad Jones, CEO of Wave Money, spoke to the GSMA’s Connected Women team about why financial inclusion for women is an important issue for him and his organisation. He discusses what he views to be the primary challenge to closing the ...

Bilal Kazmi, CMO, Telenor Pakistan

Video

Bilal Kazmi, Chief Marketing Officer of Telenor Pakistan, explains why driving digital inclusion for women is so important, the challenges we face in closing the mobile gender gap, and the steps that must be taken to address this issue.

Harmeen Mehta, Global CIO, Bharti Airtel

Video

Harmeen Mehta, Global CIO and Head of Digital for Bharti Airtel explains why connecting the world is so important and why she values being part of the GSMA’s Connected Women initiative.

Safaricom: Driving Digital Inclusion for Women in Kenya

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Charles Kare Wanjohi, Consumer Business Unit Director at Safaricom, explains the importance of digital inclusion for women in Kenya and shares insights into what he believes is the key to closing the mobile gender gap. You can also ...

How MoMo Pay Empowers Female Merchants and Customers in Ghana

Video

In Ghana there is a gender gap in mobile money adoption and use which means that fewer women than men benefit from this potentially life-enhancing service. In order to help close this gender gap, MTN Ghana, one of the major mobile ...

Vodafone Sakhi: Voices of Impact from India

Video

Mobile has the power to make women feel safer. In 2018, Vodafone Idea launched ‘Sakhi’ across India, an exclusive safety service for women, focused on giving them the confidence to live life fearlessly. Vodafone Sakhi’s features ...

Phumzile Mlambo-Ngcuka, Executive Director, UN Women

Video

Wednesday 27 Feb 2019 | Accelerating Digital and Financial Inclusion | Connected Women | Video |

Phumzile Mlambo-Ngcuka, Executive Director of UN Women explains the importance of connecting women.

The Mobile Gender Gap Report 2019

Documents

This report reveals how the mobile gender gap is changing in low- and middle-income countries, ranks the factors preventing equal mobile ownership and mobile internet use, and outlines the opportunities that closing the mobile gender gap represents.

Mobile Gender Gap Report 2019 Methodology

Document

This document describes the analysis and modelling undertaken for The Mobile Gender Gap Report 2019 as well as highlighting key areas of methodological change year-on-year.

Digital Equity Policy Brief W20 Japan 2019

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Thursday 14 Feb 2019 | Accelerating Digital and Financial Inclusion | Connected Women |

The W20, under the Japanese Presidency, presents this policy brief to outline some of the challenges for women’s access and meaningful use of digital technologies, and to provide guidance for coordinated and effective action by the G20.

Benoit Janin, CEO, Zanzibar Telecom

Video

Friday 27 Apr 2018 | Accelerating Digital and Financial Inclusion | Connected Women | Video |

Benoit Janin, CEO of Zanzibar Telecom, talks to Connected Women about why digital and financial inclusion of women is such an important issue and explains how Zanzibar Telecom is working to reduce the digital gender gap.

Doreen Bogdan-Martin, Chief of Strategic Planning and Membership, ITU

Video

Monday 30 Apr 2018 | Accelerating Digital and Financial Inclusion | Connected Women | Video |

Doreen Bogdan-Martin, Chief of Strategic Planning and Membership of the ITU, shares her view of the mobile gender gap in low- and middle-income countries and explains the impact this gap has on women.

Irina Bokova, Former Director General, UNESCO

Video

Monday 30 Apr 2018 | Accelerating Digital and Financial Inclusion | Connected Women | Video |

Irina Bokova, Former Director General of UNESCO, explains why digital and financial inclusion of women is so important.

Mary Ellen Iskenderian, CEO, Women’s World Banking

Video

Monday 30 Apr 2018 | Accelerating Digital and Financial Inclusion | Connected Women | Video |

Mary Ellen Iskenderian, CEO of Women's World Banking, shares her views on the importance of financial inclusion of women in low- and middle-income countries and explains what is preventing women from accessing mobile services.

Mats Granryd, Director General, GSMA

Video

Monday 30 Apr 2018 | Accelerating Digital and Financial Inclusion | Connected Women | Video |

Mats Granryd, Director General of the GSMA, explains why digital and financial inclusion is such an important issue for women in low- and middle-income countries.

Phumzile Mlambo-Ngcuka, Executive Director, UN Women

Video

Monday 30 Apr 2018 | Accelerating Digital and Financial Inclusion | Connected Women | Video |

Phumzile Mlambo-Ngcuka, Executive Director of UN Women, explains why digital and financial inclusion is such an important issue for women in low- and middle-income countries and shares her views on the primary challenges for addressing ...

Rachel Samren, Executive VP, Millicom

Video

Monday 30 Apr 2018 | Accelerating Digital and Financial Inclusion | Connected Women | Video |

Rachel Samren, Executive VP of Millicom, explains why digital and financial inclusion of women is such an important issue and shares her views on the main challenges involved in closing the mobile gender gap.

Sonia Jorge, Executive Director, A4AI

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Monday 30 Apr 2018 | Accelerating Digital and Financial Inclusion | Connected Women | Video |

Sonia Jorge, Executive Director of A4AI, explains why it is so important to address the mobile gender gap.

Strive Masiyiwa, Chairman, Econet Wireless

Video

Wednesday 30 May 2018 | Accelerating Digital and Financial Inclusion | Connected Women | Video |

Strive Masiyiwa, Founder and Chairman of Econet Wireless, explains why digital and financial inclusion of women is an important issue.

Pradeep Shrivastava, CCO, Robi Axiata

Video

Wednesday 30 May 2018 | Accelerating Digital and Financial Inclusion | Connected Women | Video |

Pradeep Shrivastava, CCO of Robi Axiata, talks to Connected Women about why digital and financial inclusion of women is such an important issue and shares what he sees as the primary challenges and solutions for closing the gender gap ...

Supun Weerasinghe, Group CEO, Dialog Axiata

Video

Monday 30 Apr 2018 | Accelerating Digital and Financial Inclusion | Connected Women | Video |

Supun Weerasinghe, Group CEO of Dialog Axiata, talks to Connected Women about why digital and financial inclusion of women is such an important issue and shares what he sees as key for successfully reaching women.

Transforming Women’s Lives with Mobile: UNGA Panel

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‘Transforming Women's Lives with Mobile': A Panel Discussion Hosted by the GSMA at UNGA 2018. A conversation with Yasmina McCarty, GSMA; Elisabeth Biering, Telenor; Sanda Ojiambo, Safaricom; and Anna Falth, UN Women, highlighting ...

The GSMA’s Gender Analysis and Identification Toolkit (GAIT)

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The GSMA's Gender Analysis and Identification Toolkit (GAIT) addresses an issue many mobile operators face: the absence of reliable gender-disaggregated data on mobile ownership and usage. This information gap is an important one to ...

Triggering mobile internet use in Côte d’Ivoire and Tanzania

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Sub-Saharan Africa has the lowest level of mobile broadband coverage in the world; only 63% of the region’s population lived within reach of a 3G network at the end of 2017. It also has the lowest level of mobile internet penetration ...

A toolkit for researching women’s internet access and use

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While an increasing number of people are now using the internet, the lack of comparable and accurate gender disaggregated data obscures the true extent of the differences in access to, and use of the internet between men and women. ...

A framework to understand women’s mobile-related safety concerns in low-and middle-income countries

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There is a paradoxical relationship between mobile technology and women’s safety; while access to a mobile can make a woman feel safer, mobiles can also be a conduit for threats and these can act as a barrier to access and usage. Based ...

The Mobile Gender Gap Report 2018

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Please note, there is an updated version of the Mobile Gender Gap Report. Download the

Triggering mobile internet use among men and women in South Asia

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Adoption and use of mobile internet is far from universal or equitable, with women, those with less education, rural residents, and the poor accounting for a disproportionate number of non-users. This GSMA Connected Women and GSMA ...

Mapping the mobile money gender gap: insights from Cote d’Ivoire and Mali

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Despite significant growth in mobile money over the last decade, there are still wide gender gaps in mobile money account ownership and usage. There is valuable data on the gender gap in mobile financial services, but to better target ...

Accelerating affordable smartphone ownership in emerging markets

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This is a research study into the smartphone ecosystem landscape and business models that drive affordable smartphone access. It is directed at actors interested in enhancing consumers’ smartphone ownership in emerging markets. ...

Using your data to drive growth in women’s use of mobile money services

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Mobile financial services have proven to be a game changer for financial inclusion. However, women are consistently less likely than men to access these services. This is a loss to women, many of whom have yet to reap the benefits of ...

Mobile phones, internet, and gender in Myanmar

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This report on Myanmar explores the reasons for the gender gap in mobile ownership and low internet use, and recommends actions for stakeholders to overcome these barriers. It is the outcome of a research collaboration between GSMA ...

Women and Mobile Money – Insights from Kenya

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Mobile money is widely cited as the game-changer for financial inclusion and the growth driver for the African mobile industry. However, recent studies have shown that across Africa women are consistently less likely than men to use ...

Swadhaar, Accion, and Airtel Money: Mobile money for female customers in India

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In January 2013, Swadhaar, a microfinance institution in India, and Accion, an international NGO, launched a mobile money pilot in partnership with Airtel Money and Axis Bank. The pilot aimed to enable Swadhaar’s loan customers to ...

Orange Mali: Reaching women customers with mobile savings and insurance

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In relatively mature mobile money markets, introducing new products could be a valuable way to build customer loyalty while also bringing new customers on board. In Mali, where mobile money customers tend to use their mobile money ...

HNI Madagascar: Information via mobile to tackle gender-based violence

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3-2-1 is a free, on-demand voice and text-based information service that has attracted over 3 million Airtel Madagascar subscribers since it launched in March 2010. The 3-2-1 Service is provided by HNI, an international NGO, and ...

Uninor: Project Sampark

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In India a woman is 36% less likely to own a mobile phone than a man, which suggests that women are still an untapped market and represent a major opportunity for mobile operators to increase their customer base and revenue. Telenor ...

BRAC Bangladesh: Partnering for mEducation

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This case study tells the story of NGO BRAC Bangladesh partnering with operator Robi Axiata and the British Council to develop and launch an mEducation value-added service (VAS) for adolescent girls. Developed with the support of a ...

Airtel Uganda: A Mobile Money Solution for Savings Groups

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“Airtel Weza” is an innovative mobile money solution for savings groups. This case study outlines how Airtel Uganda partnered with Grameen Foundation to design and launch the product. It also provides useful lessons and recommendations ...

Grameen Foundation: Bringing “Mobile Midwife” to Nigeria

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Grameen Foundation replicated its “Mobile Midwife” service from Ghana to Nigeria in order to address the high maternal and child mortality rates there. “Mobile Midwife” delivers medically sound, stage-based health information to ...

Accelerating Digital Literacy: Empowering women to use the mobile internet

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In developing countries, the number of unique subscribers using mobile internet grew from 728 million in 2010 to 1.8 billion in 2014 (source: GSMA Intelligence Q4 2014). Mobile internet access can have profound implications for women’s ...

M4D Impact Service Evaluation: Human Network International 3-2-1

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This report is the result of an evaluation conducted by GSMA M4D Impact, of Connected Women grantee HNI’s 3-2-1 service in Madagascar that offers public service information via Airtel 3-2-1 on a range of topics including health, ...

Weena: Moov’s Value Proposition for the Women of Togo

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Weena is Moov Togo’s mobile offering tailored to resource-poor women in Togo. The Weena offering includes a tailored tariff plan and a loyalty scheme that benefit not only individual women, but also the community as a whole. Indeed, ...

A Mobile Business School: Tigo Tanzania and EduMe

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When consumer insights research revealed that Tanzanian women wanted to improve their business skills, Tigo Tanzania responded by launching a mobile business school which provides a step-by-step guide on how to start and run a ...

Snapshot: SEWA RUDI – A customer-centric approach to designing mobile services for women

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This snapshot explains the importance of involving women at the design stage when developing mobile services for women, and shares lessons from SEWA’s journey of developing RUDI Sandesha Vyavhaar (RSV), or the RUDI Information Service, ...

Snapshot: Swadhaar, Accion & Airtel Money – Mobile money training for female customers in India

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Customer marketing and education are always important to driving the adoption of mobile money, but they are absolutely crucial for female customers, who generally take more time than men to trust and start using mobile money services. ...

Snapshot: HNI & Airtel – Creating relevant gender content with local partners in Madagascar

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Sourcing local relevant content can be difficult enough for mobile operators when developing a new service. Creating such content and intending it to lead to behaviour change, especially on the topic of gender rights, is even more ...

Mobile Technical Literacy Toolkit

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Mobile Technical Literacy – the ability to use a mobile phone and its non-voice and core functions – has been identified as a barrier to women’s awareness and usage of mobile services across low- and middle-income countries. What has ...

Bridging the gender gap: Mobile access and usage in low- and middle-income countries

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This report examines how many women in low- and middle-income countries own mobile phones, how intensively they use them, and the barriers to mobile phone adoption and use compared to men, providing actionable insights and ...

Accelerating the digital economy: Gender diversity in the telecommunications sector

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Despite progress in women’s representation in the telecommunications industry, a gender gap persists, which is particularly noticeable at the leadership level. This global report provides a snapshot of the current state of gender ...

Sylvie: A Tigo Cash Agent in Rwanda

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Tigo’s Cash service facilitates micro-transactions that are safe, fast, and affordable. It also transforms the lives of its many agents, enabling them to progress their careers and contribute to their families. Here, we speak to ...

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