Mobile for Development Resources

Mobile for Agriculture Development – Behtar Zindagi – mKisan

Mobile Market Information for Agri VAS Operators: A Quick Start Guide

The purpose of this document is to guide Agri VAS (Agriculture Value Added Service) operators in designing and developing a Market Information System (MIS) component for their Agri VAS. Although the document will touch on the basics ...

Nokia Life

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Nokia Life provides a range of innovative and personalized services covering Education, Health, Agriculture, Infotainment, Entrepreneurship ...

Rajendra, mobile agriculture and health, India

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We find Rajendra in Lakhori village, Uttar Pradesh. He’s been using a mobile service from HandyGo that enables him to improve the outputs of his small farm. Using his mobile, he can gather information on a wide spectrum of crop-related ...

Farmforce

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Guidelines for Creating Agri VAS Content

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This document is a guide for Agricultural Value Added Service (Agri VAS) providers in creating valuable and impactful agricultural content suitable for delivery through mobile channels. Smallholder farmers are usually the main target ...

mAgri Webinar: mAgri’s Highlights from Mobile World Congress 2013

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These are the slides presented during a webinar on 9th April 2013 “mAgri’s Highlights from Mobile World Congress 2013”. The webinar covered: Highlights from a panel discussion with China Mobile, Tigo Tanzania and Handygo ...

mAgri MWC Seminar Video -Taking Mobile Agriculture Innovation to Market

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Esoko

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mAgri Case Study: Nokia Life Agriculture Service

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[Update Jan 2014: In the second half of 2013, Nokia made some key changes and decided to ramp down Nokia Life. As of 1st January 2014, Nokia Life services were shut down in Indonesia, China and Nigeria. Nokia Life services, ...

mAgri Seminar at MWC13: Presentation Slides

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These slides were presented during the GSMA mAgri Seminar at Mobile World Congress 2013: Taking Mobile Agriculture Innovation to Market, on Monday 25 February 2013.

Mobile Agriculture: Information Services

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Jaipal, Remote Rural Community, India

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Jaipal is 27 and lives in remote, rural India. He cultivates crops such as sugar cane, potatoes, mustard and wheat. Because his livelihood is entirely dependent on his crops doing well, he values his ability to keep them safe and help ...

Evans, Farm near Lake Naivasha, Kenya

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Lake Naivasha in Kenya is home to fishermen, teaming wildlife and supports a thriving nearby town of the same name. It’s surrounded by farms. These range from huge, international flower-growing business with an international market to ...

Rachel, from a remote rural community near Morogoro, Tanzania

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Lying outside Morogoro, close to the building of a vast new road, lies a small village. In its compass is a leper hospital. The nurses who offer administer palliative care to its patients are not well paid. In a scheme designed to ...

Webinar: Mobile market information systems for farmers: requirements for success

Video

In October 2012 the GSMA mAgri team organised a webinar “Mobile market information systems for farmers: requirements for success”. This recording of the live webinar covers an overview of MIS, the impact of MIS on market performance in ...

mAgri Webinar: Mobile market information systems for farmers: requirements for success

Document

These are the slides that accompany the mAgri Webinar on “Mobile market information systems for farmers: requirements for success” that took place on 9th October 2012.

Focus Note: Designing & Marketing Mobile Information & Advisory Services for Women Smallholders

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The purpose of this focus note is to introduce the gender theme to the Agri VAS community and share practical, actionable lessons on reaching women (with a focus on service design and marketing). The focus note summarizes insight and ...

GSMA mAgri Infographic: Agricultural Productivity Gap & The Opportunity for Mobile

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The purpose of this infographic is to highlight 3 main messages: A vast number of people in developing countries work in agriculture, far more than in the developed world. In fact 99% of all people working in agriculture ...

Interview with Tigo Tanzania on launching an Agri VAS

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In this video, Yaya N’djore, the mFarmer Project Manager at Tigo Tanzania, discusses the mobile agricultural information service Tigo will launch for farmers in Tanzania. Areas covered include the business case and indirect benefits ...

Moses, Masai Village, Hell’s Gate National Park, Kenya

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In June 2012, Mobile for Development travelled to Kenya to meet the Masai Villagers of Hell’s Gate National Park near Lake Naivasha in Kenya. The Masai are pastoralists, farming sheep, chicken and cows and selling both primary and ...

Webinar Excerpt: Marketing Agriculture Services to Women Smallholders by Jemimah Njuki

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In June 2012 the GSMA mAgri organised a webinar on the subject of Designing & Marketing Mobile Information & Advisory Services for Women Smallholders. The purpose of the webinar was to share practical and actionable lessons ...

Webinar: Highlights from GSMA mAgri events at Mobile World Congress 2012 (Feb 2012)

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This video is a recording of a webinar organised by the GSMA mAgri team in March 2012 covering the highlights from two events held at Mobile World Congress 2012, the world’s largest event for the mobile industry. The first part of the ...

Highlights video – “Mobile Agriculture: The Market Opportunity” panel at MWC (Feb 2012)

Video

Mobile Agriculture was on the agenda for the first time at Mobile World Congress 2012, the world’s largest event for the mobile industry where over 67,000 visitors attended from 205 countries. On Tuesday 28th February around 150 people ...

Agricultural Value Added Services (Agri VAS): Market Entry Toolkit

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This document explores the opportunities for Agricultural VAS* and covers emerging best practice on marketing, service design and business modelling. It is primarily addressed to Mobile Network Operators (MNOs), other service ...

mAgri Programme Case Study – M-Kilimo

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In 2009 the GSMA Mobile for Development set up a farmer helpline, M-Kilimo, in Kenya with support from the Rockefeller Foundation. M-Kilimo (‘M-Agriculture’ in Swahili) is a farmer helpline where farmers can call agricultural experts ...

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