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A Mobile Business School: Tigo Tanzania and EduMe

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Monday 13 Apr 2015 | Case study | Connected Women | English | Gender | Mobile access and use | Resource | Sub-Saharan Africa | Tanzania |

When consumer insights research revealed that Tanzanian women wanted to improve their business skills, Tigo Tanzania responded by launching a mobile business school which provides a step-by-step guide on how to start and run a ...

Snapshot: SEWA RUDI – A customer-centric approach to designing mobile services for women

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Tuesday 31 Mar 2015 | Case study | Connected Women | English | Gender | India | Mobile access and use | Resource | South Asia |

This snapshot explains the importance of involving women at the design stage when developing mobile services for women, and shares lessons from SEWA’s journey of developing RUDI Sandesha Vyavhaar (RSV), or the RUDI Information Service, ...

Snapshot: Swadhaar, Accion & Airtel Money – Mobile money training for female customers in India

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Tuesday 31 Mar 2015 | Building the financial ecosystem | Case study | Connected Women | English | Gender | India | Mobile access and use | Resource | South Asia |

Customer marketing and education are always important to driving the adoption of mobile money, but they are absolutely crucial for female customers, who generally take more time than men to trust and start using mobile money services. ...

Snapshot: HNI & Airtel – Creating relevant gender content with local partners in Madagascar

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Tuesday 31 Mar 2015 | Case study | Connected Women | English | Gender | Madagascar | Mobile access and use | Resource | Sub-Saharan Africa |

Sourcing local relevant content can be difficult enough for mobile operators when developing a new service. Creating such content and intending it to lead to behaviour change, especially on the topic of gender rights, is even more ...

Mobile Technical Literacy Toolkit

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Friday 27 Mar 2015 | Connected Women | English | Gender | Global | Mobile access and use | Resource | Toolkit |

Mobile Technical Literacy – the ability to use a mobile phone and its non-voice and core functions – has been identified as a barrier to women’s awareness and usage of mobile services across low- and middle-income countries. What has ...

Bridging the gender gap: Mobile access and usage in low- and middle-income countries

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Thursday 26 Feb 2015 | Connected Women | Gender | Global | Mobile internet for women | Report | Research | Resource |

This report examines how many women in low- and middle-income countries own mobile phones, how intensively they use them, and the barriers to mobile phone adoption and use compared to men, providing actionable insights and ...

Accelerating the digital economy: Gender diversity in the telecommunications sector

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Wednesday 25 Feb 2015 | Connected Women | English | Gender | Global | Research | Resource |

Despite progress in women’s representation in the telecommunications industry, a gender gap persists, which is particularly noticeable at the leadership level. This global report provides a snapshot of the current state of gender ...

Sylvie: A Tigo Cash Agent in Rwanda

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Monday 23 Feb 2015 | Case studies | Connected Women | English | Gender | Life stories | Mobile Money | Mobile Money Programme - filter | Resource | Resource Type | Rwanda | Sub-Saharan Africa | Type | Video |

Tigo’s Cash service facilitates micro-transactions that are safe, fast, and affordable. It also transforms the lives of its many agents, enabling them to progress their careers and contribute to their families. Here, we speak to ...

Savings Groups: A rural sales channel for mobile money in Africa?

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Tuesday 13 Jan 2015 | Blog | Building the financial ecosystem | Connected Women | Mobile access and use | Resource | Sub-Saharan Africa | Uganda |

In their 2015 Annual Letter, Bill and Melinda Gates made the following statement: “Mobile banking will help the poor transform their lives”. We at GSMA ...

Striving and Surviving in Papua New Guinea: Exploring the Lives of Women at the Base of the Pyramid

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Friday 21 Nov 2014 | Connected Women | Country | East Asia and Pacific | English | Gender | Language | Mobile access and use | Papua New Guinea | Programme | Region | Report | Resource | Resource Type | Type |

The mobile industry – and indeed much of the world – knows little about the lives, struggles and aspirations of women in Papua New Guinea (PNG), particularly those living at the bottom of the pyramid (BoP). What are their greatest ...

Snapshot: Maymay in Myanmar. How and why Ooredoo are targeting Myanmar women

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Tuesday 11 Nov 2014 | Connected Women | Country | English | Gender | Language | Mobile access and use | Myanmar | Programme | Region | Report | Resource | Resource Type | South Asia | Type |

Growing mobile data penetration among low-income populations is a challenge for mobile operators (MNOs) across the developing world. However, the poor access to basic services within this segment presents a clear opportunity for ...

Reaching half of the market: Women and mobile money

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Wednesday 10 Sep 2014 | Building the financial ecosystem | Connected Women | English | French | Global | MNOs' operational and strategic issues | Mobile access and use | Mobile Money | Mobile Money Programme - filter | Programme | Region | Report | Research | Resource | Resource Type | Spanish | State of the industry and trends | Type |

This publication addresses barriers that prevent women from accessing and using mobile money, and highlights some of the key tactics that mobile money providers can use to increase penetration amongst women. This is the first ...

Snapshot: Consumer Insights for Adolescent Girls – the case of BRAC in Bangladesh

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Friday 29 Aug 2014 | Bangladesh | Case study | Connected Women | English | Gender | Mobile access and use | Resource | South Asia |

Rural adolescent girls are an untapped market for mobile operators in countries like Bangladesh. However, creating a mobile service for them is challenging, as they are often a market segment that is difficult to reach due to existing ...

Snapshot: Grameen Foundation’s “Mobile Midwife” Service in Nigeria – How to generate and use consumer insights to localise mHealth content

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Thursday 28 Aug 2014 | Case study | Connected Women | English | Gender | Mobile access and use | Nigeria | Resource | Sub-Saharan Africa |

Once a life-enhancing value-added service has reached scale in a market, the next step is to replicate it in other geographies. Grameen Foundation did this when they took their maternal and child health information service from Ghana ...

mWomen Innovation Fund Grants

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Tuesday 24 Jun 2014 | Connected Women | English | Gender | Global | Mobile access and use | Research | Resource |

The mWomen programme has awarded 11 Innovation Grants to operators and NGOs. The grants provide seed funding for the design and launch of economically sustainable products and services which increase women's access to and ...

Women in Agriculture: a Toolkit for Mobile Services Practitioners

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Wednesday 18 Jun 2014 | AgriTech | Connected Women | Global | Mobile access and use | Resource | Toolkit |

The ‘Women in Agriculture: a Toolkit for Mobile Services Practitioners', created in partnership with GSMA mWomen, is a resource for MNOs and members of the wider mobile ecosystem who are thinking to develop mobile ...

Partnerships Insights Paper

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Friday 13 Jun 2014 | Connected Women | English | Gender | Global | Mobile access and use | Research | Resource |

For operators to take advantage of the revenue potential found in underserved communities in emerging markets, the formation of efficient and effective partnerships between operators and social sector organizations that have ...

Snapshot: MAMA in Bangladesh – Including men in mobile services for women

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Thursday 17 Apr 2014 | Bangladesh | Case study | Connected Women | English | Gender | Mobile access and use | Resource | South Asia |

In cultures where women's empowerment is a complex, challenging subject on both social and cultural levels, men can be the champions or detractors to any approach. MAMA tackles this issue by integrating men and other household members ...

Snapshot: Etisalat in Togo and Benin

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Monday 24 Feb 2014 | Benin | Case study | Connected Women | English | Gender | Mobile access and use | Resource | Sub-Saharan Africa | Togo |

This document illustrates how mobile operators aim to reach rural women in emerging markets through innovative business models. This snapshot illustrates one such model, the "Weena" program, developed by Etisalat Group and launched by ...

Insights: Tigo in Tanzania – Qualitative Research as a Way to Gain In-depth Consumer Understanding of Base of the Pyramid Women

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Sunday 23 Feb 2014 | Connected Women | English | Gender | Global | Mobile access and use | Research | Resource | Tanzania |

This insights paper draws on Tigo Tanzania’s experience in using qualitative research to gain a deep understanding of the resource-poor women’s segment.  It offers operators practical guidance on how to analyse existing customer data, ...

Case study: Dialog’s 5 Star Partner Programme – Integrating women into the rural retail chain

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Friday 21 Feb 2014 | Case study | Connected Women | Digital literacy | English | Gender | Mobile access and use | Resource | South Asia | Sri Lanka |

Creating a rural network of trained female retailers can be an effective way for mobile operators to reach new rural women customers. This case study of Dialog's "5 Star Partner" programme in Sri Lanka reveals the social and commercial ...

Snapshot: Turkcell in Turkey – Engaging women micro-entrepreneurs

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Wednesday 19 Feb 2014 | Building the financial ecosystem | Case study | Connected Women | English | Gender | Resource | South Asia | Turkey |

Women entrepreneurs are economically active and technologically savvy. Turkcell is tapping into this segment by helping women to start and grow their businesses. The initiative helps promote the participation of women in the economy ...

Transforming Women’s Livelihoods Through Mobile Broadband: A study on the value of mobile broadband for working women in the developing world

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Wednesday 19 Feb 2014 | Connected Women | English | Gender | Global | Mobile access and use | Research | Resource |

This report is based on research that was designed to uncover and characterize the various forms of value that mobile broadband provides to working women in the developing world and identify the barriers that block feature phone owners ...

SMS Peer Networking Service For Female Entrepreneurs

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Thursday 5 Dec 2013 | Connected Women | English | Gender | Language | Life stories | Middle East and North Africa | Programme | Region | Resource | Resource Type | Type | Video |

Of the 2.5 million people in the West Bank, nearly a third are unemployed women. Women face particularly acute challenges in the entering the workforce due to a confluence of cultural norms, political instability, a stagnated economy ...

Mobile Birth Registration in Uganda

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Thursday 20 Jun 2013 | Connected Women | Country | English | Gender | Language | Life stories | Programme | Region | Resource | Resource Type | Sub-Saharan Africa | Type | Uganda | Video |

In most countries around the world, proof of identity is an essential prerequisite for gaining access to basic services, including enrolling in basic education, health care services, or even claiming rights to inheritance or obtaining ...

Mrs Enay, Sukaresmi, West Java, Indonesia

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Tuesday 16 Apr 2013 | Connected Women | Country | East Asia and Pacific | English | Gender | Indonesia | Language | Life stories | Programme | Region | Resource | Resource Type | Type | Video |

Mrs Enay runs a small grocery store. She explains the impact mobile has had on her life.  

Mrs Cici, Gunung Salek, West Java, Indonesia

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Thursday 11 Apr 2013 | Connected Women | Country | East Asia and Pacific | Gender | Indonesia | Life stories | Programme | Region | Resource | Resource Type | Type | Video |

Mrs Cici works as a wedding make-up artist in her village in Indonesia. She explains the impact mobile has had on her life.  

GSMA mWomen Marketing Handbook

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Wednesday 27 Feb 2013 | Connected Women | English | Gender | Global | Mobile access and use | Resource | Toolkit |

The GSMA mWomen Marketing Handbook, created in partnership with Altai Consulting, is a resource for mobile network operators and other members of the mobile ecosystem to improve their approach to marketing to low-income women in ...

Unlocking the Potential: Women and Mobile Financial Services in Emerging Markets – Executive Summary

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Monday 25 Feb 2013 | Building the financial ecosystem | Connected Women | English | Gender | Global | Mobile access and use | Research | Resource |

Executive summary of February 2013 report, produced in partnership with Visa Inc, which offers insights on women’s needs for financial management tools and use of mobile financial services in Indonesia, Kenya, Pakistan, Papua New ...

Unlocking the Potential: Women and Mobile Financial Services in Emerging Markets

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Monday 25 Feb 2013 | Building the financial ecosystem | Connected Women | English | Gender | Global | Mobile access and use | Research | Resource |

This February 2013 report, produced in partnership with Visa Inc, offers insights on women’s needs for financial management tools and use of mobile financial services in Indonesia, Kenya, Pakistan, Papua New Guinea and Tanzania.  It ...

Florence, Kibera, Nairobi, Kenya

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Friday 1 Feb 2013 | Case studies | Connected Women | English | Gender | Kenya | Life stories | mHealth | Mobile Money | Mobile Money Programme - filter | Programme | Resource | Resource Type | Sub-Saharan Africa | Type | Video |

“The day my kid felt sick, the mobile phone gave me a chance. I just called the doctor direct and asked for the first aid I could perform to the baby. I found it made my work easier” Florence is one of the approximately one million ...

Rachel, from a remote rural community near Morogoro, Tanzania

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Tuesday 22 Jan 2013 | AgriTech | Case studies | Connected Women | English | Gender | Language | Life stories | Mobile Money | Mobile Money Programme - filter | Programme | Region | Resource | Resource Type | Sub-Saharan Africa | Tanzania | Type | Video |

Lying outside Morogoro, close to the building of a vast new road, lies a small village. In its compass is a leper hospital. The nurses who offer administer palliative care to its patients are not well paid. In a scheme designed to ...

Sophia, Masai Village, Hell’s Gate National Park, Kenya

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Friday 15 Jun 2012 | Case studies | Connected Society | Connected Women | Country | English | Gender | Kenya | Language | Life stories | mHealth | Mobile Money | Mobile Money Programme - filter | Programme | Region | Resource | Resource Type | Sub-Saharan Africa | Type | Video |

In June 2012, Mobile for Development travelled to Kenya to meet the Masai Villagers of Hell’s Gate National Park near Lake Naivasha in Kenya. The Masai are pastoralists, farming sheep, chicken and cows and selling both primary and ...

Striving & Surviving: Exploring the Lives of Women at the Base of the Pyramid

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Monday 27 Feb 2012 | Connected Women | English | Gender | Global | Mobile access and use | Research | Resource |

Full length research report surveying the wants, needs, aspirations and mobile uses of women living at the base of the pyramid (BoP), which are those living on under US$2 a day. Conducted in partnership with the Australian Agency for ...

GSMA mWomen Research Toolkit

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Monday 27 Feb 2012 | Connected Women | English | Gender | Global | Mobile access and use | Resource | Toolkit |

"This toolkit contains all research tools used to create ‘Striving and Surviving: Exploring the Lives of Base of the Pyramid Women’ These include: Ethnography Observation Guide Focus Group Discussion ...

Portraits: A Glimpse into the Lives of Base of the Pyramid Women

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Monday 27 Feb 2012 | Connected Women | English | Gender | Global | Mobile access and use | Research | Resource |

This research report is the first to survey the wants, needs, aspirations and mobile uses of women living at the base of the pyramid (BoP), which are those living on under US$2 a day. Conducted in partnership with the Australian Agency ...

Striving & Surviving: Exploring the Lives of Women at the Base of the Pyramid

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Monday 27 Feb 2012 | Connected Women | Country | English | Gender | Global | Language | Programme | Region | Report | Resource | Resource Type | Type |

Full length research report surveying the wants, needs, aspirations and mobile uses of women living at the base of the pyramid (BoP), which are those living on under US$2 a day. Conducted in partnership with the Australian Agency for ...

Impact Pathway for Mobile & Women

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Sunday 26 Feb 2012 | Connected Women | English | Gender | Global | Mobile access and use | Research | Resource |

The Impact Pathway for Mobile and Women explores how women can be empowered through ownership and effective usage of mobile phones, and how access for women to life-enhancing mobile services can lead to economic advancement, and ...

Realising the mWomen Opportunity: A Framework for Designing the mWomen Business Case

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Sunday 26 Feb 2012 | Connected Women | English | Gender | Global | Mobile access and use | Resource | Toolkit |

This framework is designed to help MNOs gather evidence that women are valuable mobile subscribers and highlight best practices and proposed approaches to targeting these women. Though regional and local contexts will factor heavily ...

Uninor: Empowering Women through an Innovative Distribution Model

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Wednesday 30 Nov 2011 | Connected Women | English | Gender | India | Mobile access and use | Research | Resource | South Asia |

Evaluation of Uninor's innovative pilot program, Citizen Centre Enterprises (CCEs), which delivers business service through a network of women entrepreneurs in partnership with non governmental organisation Hand in Hand. The study ...

Vodafone Qatar’s Al Johara: empowerment through entrepreneurship

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Friday 24 Jun 2011 | Case study | Connected Women | English | Gender | Mobile access and use | Qatar | Resource | South Asia |

Empowerment through entrepreneurship, this case study examines how Vodafone created a network of female sales agents who sell to other women whilst working within appropriate Qatari cultural norms.

Policy Recommendations to Address the Mobile Phone Gender Gap

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Sunday 1 May 2011 | Connected Women | English | Gender | Global | Mobile access and use | Research | Resource |

This paper summarises the GSMA mWomen recommendations for policymakers. Governments and policy makers have a critical role to play in empowering women through mobile technology and are a pivotal part of the ecosystem required for ...

Women & Mobile: A Global Opportunity

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Tuesday 16 Feb 2010 | Connected Women | English | Gender | Global | Mobile access and use | Research | Resource |

The report is the first global study of its kind. It endeavours to understand mobile usage by women subscribers in low and middle income countries and highlights the barriers facing women’s adoption of mobile technologies. It also ...