Mobile for Development Resources

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mAgri Webinar: Mobile market information systems for farmers: requirements for success

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Tuesday 9 Oct 2012 | AgriTech | Global | Presentation | Resource |

These are the slides that accompany the mAgri Webinar on “Mobile market information systems for farmers: requirements for success” that took place on 9th October 2012.

Focus Note: Designing & Marketing Mobile Information & Advisory Services for Women Smallholders

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Tuesday 2 Oct 2012 | AgriTech | Global | Research | Resource |

The purpose of this focus note is to introduce the gender theme to the Agri VAS community and share practical, actionable lessons on reaching women (with a focus on service design and marketing). The focus note summarizes insight and ...

GSMA mAgri Infographic: Agricultural Productivity Gap & The Opportunity for Mobile

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Wednesday 5 Sep 2012 | AgriTech | Global | Infographic | Resource |

The purpose of this infographic is to highlight 3 main messages: A vast number of people in developing countries work in agriculture, far more than in the developed world. In fact 99% of all people working in agriculture ...

Interview with Tigo Tanzania on launching an Agri VAS

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Monday 6 Aug 2012 | AgriTech | Resource | Sub-Saharan Africa | Tanzania | Video |

In this video, Yaya N’djore, the mFarmer Project Manager at Tigo Tanzania, discusses the mobile agricultural information service Tigo will launch for farmers in Tanzania. Areas covered include the business case and indirect benefits ...

Moses, Masai Village, Hell’s Gate National Park, Kenya

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Saturday 30 Jun 2012 | AgriTech | Case studies | Connected Society | English | Kenya | Life stories | Mobile Money | Mobile Money Programme - filter | Resource | Resource Type | Sub-Saharan Africa | Type | Video |

In June 2012, Mobile for Development travelled to Kenya to meet the Masai Villagers of Hell’s Gate National Park near Lake Naivasha in Kenya. The Masai are pastoralists, farming sheep, chicken and cows and selling both primary and ...

Webinar Excerpt: Marketing Agriculture Services to Women Smallholders by Jemimah Njuki

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Wednesday 27 Jun 2012 | AgriTech | Global | Resource | Video |

In June 2012 the GSMA mAgri organised a webinar on the subject of Designing & Marketing Mobile Information & Advisory Services for Women Smallholders. The purpose of the webinar was to share practical and actionable lessons ...

Webinar: Highlights from GSMA mAgri events at Mobile World Congress 2012 (Feb 2012)

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Tuesday 27 Mar 2012 | AgriTech | Global | Resource | Video |

This video is a recording of a webinar organised by the GSMA mAgri team in March 2012 covering the highlights from two events held at Mobile World Congress 2012, the world’s largest event for the mobile industry. The first part of the ...

Highlights video – “Mobile Agriculture: The Market Opportunity” panel at MWC (Feb 2012)

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Wednesday 7 Mar 2012 | AgriTech | Global | Resource | Video |

Mobile Agriculture was on the agenda for the first time at Mobile World Congress 2012, the world’s largest event for the mobile industry where over 67,000 visitors attended from 205 countries. On Tuesday 28th February around 150 people ...

Agricultural Value Added Services (Agri VAS): Market Entry Toolkit

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Saturday 1 Oct 2011 | AgriTech | Global | Resource | Toolkit |

This document explores the opportunities for Agricultural VAS* and covers emerging best practice on marketing, service design and business modelling. It is primarily addressed to Mobile Network Operators (MNOs), other service ...

mAgri Programme Case Study – M-Kilimo

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Wednesday 1 Jun 2011 | AgriTech | Case study | Global | Resource |

In 2009 the GSMA Mobile for Development set up a farmer helpline, M-Kilimo, in Kenya with support from the Rockefeller Foundation. M-Kilimo (‘M-Agriculture’ in Swahili) is a farmer helpline where farmers can call agricultural experts ...