Addressing the financial services needs of MSMEs in Sub-Saharan Africa

In a previous blog, we highlighted how mobile money still remains largely focused on individual customers with over 99% of registered accounts owned by individuals. However, enterprise customers represent a large and untapped opportunity for mobile money providers.

The GSMA Mobile Money team partnered up with two leading consulting firms and operators over the past year to conduct two studies to better understand the needs of MSMEs in Sub-Saharan Africa and how mobile money operators can best address their financial needs.