AI enables new technologies that improve efficiency and productivity, but it may also lead to increased inequalities. There are many ethical questions about data protection, ingrained bias because of poor data collection methods, social inclusion and the responsible use of AI. In this video, we highlight some of the ethical principles that are fundamental for developing successful AI solutions. We also take a look at other barriers to take into consideration when implementing AI solutions, including the availability, accessibility and quality of data, digital inclusion and infrastructure