Designing an Effective Disaster Preparedness & Response Programme
The purpose of this case study is to highlight the steps taken by Smart PLC. to develop their disaster response programme. Smart has engaged in disaster mitigation, preparedness and relief activities to meet the needs of its subscribers and their communities that are affected by recurring natural disasters across the Philippines. This paper illuminates the core principles and approach guiding Smart’s work in this space, and outlines the decisions, organisational structure and partnerships that have been developed to support their programme.