Early results from Airtel Kilimo: data and insights from the baseline

Monday 27 Oct 2014 | AgriTech | Business model | Kenya | Product development and product design | Research | Resource | Sub-Saharan Africa | User insights and data |

Early results from Airtel Kilimo: data and insights from the baseline image

Airtel Kilimo is an agricultural value added service (Agri VAS) developed and managed by Airtel Kenya. The service provides customised information about crops, weather and market prices to farmers in Kenya via their mobile phones.

At the baseline, Airtel Kilimo had less than 7000 registered users, and more than 60% had not received content from the service. 30% of the total user base was active (had received information during May) and generating revenue for the service. 28% had received more than one message from Airtel Kilimo.

Download the full report to learn more about usage levels and customers along the customer journey.

Resources (such as case study report and phone survey results) available upon request – please email magri@gsma.com