Easypaisa: A mobile operator-led solar PAYG model for Pakistan
In January 2014, Easypaisa was awarded a Seed grant to trial the sale of 125 solar home systems in Pakistan. Easypaisa worked with two vendors for this project, Roshan Energy and Brighterlite Pakistan to test two different PAYG business models: lease-to-own and rental or energy-as-a-service. As a mobile-operator led service, the project explored the synergies between energy access products and Easypaisa’s assets, including its mobile money service, distribution network and knowledge of customer’s historical mobile usage.
This initiative is currently funded by the UK Department for International Development (DFID), and supported by the GSMA and its members.