Focus Note: Designing & Marketing Mobile Information & Advisory Services for Women Smallholders

Tuesday 2 Oct 2012 | AgriTech | Global | Product development and product design | Research | Resource | Social impact and behavioural change | User insights and data |

Focus Note: Designing & Marketing Mobile Information & Advisory Services for Women Smallholders image

The purpose of this focus note is to introduce the gender theme to the Agri VAS community and share practical, actionable lessons on reaching women (with a focus on service design and marketing). The focus note summarizes insight and best practice provided by subject matter experts during a webinar “Designing & Marketing Mobile Information & Advisory Services for Women Smallholders”.

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