Focus Note: Designing & Marketing Mobile Information & Advisory Services for Women Smallholders
Tuesday 2 Oct 2012 ｜ AgriTech | Global | Product development and product design | Research | Resource | Social impact and behavioural change | User insights and data |
The purpose of this focus note is to introduce the gender theme to the Agri VAS community and share practical, actionable lessons on reaching women (with a focus on service design and marketing). The focus note summarizes insight and best practice provided by subject matter experts during a webinar “Designing & Marketing Mobile Information & Advisory Services for Women Smallholders”.
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