GSMA Innovation Fund Start-Ups: Ensibuuko

Rural customers, particularly women, are often excluded from mainstream financial services. Savings groups tend to rely on paper record-keeping and operate on traditional, non-digital systems that are unconnected to the larger financial ecosystem. Savings groups need to utilise digital solutions to advance the financial inclusion of the communities they serve, but a lack of knowledge about relevant digital products and services and the skills required to use them are major barriers for rural customers to adopt internet services.

Ensibuuko’s mission is to drive financial inclusion by growing the developing world’s digital financial infrastructure. They deploy technology solutions to community-based savings and loans organisations so they can efficiently reach and serve unbanked and underserved communities in Africa with affordable and relevant financial services.