GSMA mAgri Infographic: Agricultural Productivity Gap & The Opportunity for Mobile

Wednesday 5 Sep 2012 | AgriTech | Global | Infographic | Resource | User insights and data |

GSMA mAgri Infographic: Agricultural Productivity Gap & The Opportunity for Mobile image

The purpose of this infographic is to highlight 3 main messages:

  1. A vast number of people in developing countries work in agriculture, far more than in the developed world. In fact 99% of all people working in agriculture live in developing countries
  2. Despite this huge proportion of labour force engaged in agriculture in the developing world, there is a productivity gap: in the developing world yields are 60% of those in the developed world
  3. Meanwhile, the growth of mobile phones in emerging markets has been rapid (from 4% penetration in 2000 to 70% in 2010). This presents an exciting opportunity to use mobile technology and infrastructure to deliver critical information to farmers

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