GSMA mWomen Marketing Handbook

Wednesday 27 Feb 2013 | Connected Women | English | Gender | Global | Mobile access and use | Resource | Toolkit | User insights and data |

GSMA mWomen Marketing Handbook image

The GSMA mWomen Marketing Handbook, created in partnership with Altai Consulting, is a resource for mobile network operators and other members of the mobile ecosystem to improve their approach to marketing to low-income women in emerging markets. It offers an approach and examples from the mobile industry as well as other industries and the development community.

Download: English | French

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