This research report is the first to survey the wants, needs, aspirations and mobile uses of women living at the base of the pyramid (BoP), which are those living on under US$2 a day. Conducted in partnership with the Australian Agency for International Development (AusAID) and the United States Agency for International Development (USAID), with primary research undertaken by TNS, the research format brings the voices of BoP women to life through eight fictional, composite ‘portraits’ of respondents, shown against a backdrop of the macro-level data from which the portraits were constructed.
It is the brief version of a longer research report entitled ‘Striving & Surviving: Exploring the Lives of Women at the Base of the Pyramid’