GSMA mWomen Research Toolkit

Monday 27 Feb 2012 | Connected Women | English | Gender | Global | Mobile access and use | Resource | Toolkit | User insights and data |

GSMA mWomen Research Toolkit image

“This toolkit contains all research tools used to create ‘Striving and Surviving: Exploring the Lives of Base of the Pyramid Women’ These include:

  • Ethnography Observation Guide
  • Focus Group Discussion Guides
  • Opinion Leader Discussion Group
  • Wants and Needs Questionnaire

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