Highlights video – “Mobile Agriculture: The Market Opportunity” panel at MWC (Feb 2012)

Wednesday 7 Mar 2012 | AgriTech | Global | Product development and product design | Resource | Social impact and behavioural change | User insights and data | Video |

Mobile Agriculture was on the agenda for the first time at Mobile World Congress 2012, the world’s largest event for the mobile industry where over 67,000 visitors attended from 205 countries. On Tuesday 28th February around 150 people from the mobile industry and the development sector attended the GSMA mAgri Programme’s seminar “Mobile Agriculture: The Market Opportunity” where a panel of leading practitioners shared emerging best practices and business rationale for developing Agricultural Value Added Services (Agri VAS) in emerging markets. This is a short video of the highlights from the event.