Interview with Tigo Tanzania on launching an Agri VAS

Monday 6 Aug 2012 | AgriTech | Product development and product design | Resource | Social impact and behavioural change | Sub-Saharan Africa | Tanzania | User insights and data | Video |

In this video, Yaya N’djore, the mFarmer Project Manager at Tigo Tanzania, discusses the mobile agricultural information service Tigo will launch for farmers in Tanzania. Areas covered include the business case and indirect benefits for Tigo, the approach to agricultural content and assessing farmers’ information needs, the types of content to be delivered and the channels used, partnerships and Tigo’s strategy as a service provider.