These slides were presented at the GSMA Mobile for Development Impact webinar in May 2014. This webinar discusses the use of user analytics in mobile services intended for social impact creation in developing markets. First, highlighting a case study using real data from an anonymised mobile service offering information to farmers, the presentation then covers thoughts for the wider space of mobile services in terms of the prospects of better utilising user analytics and why it is of value to those on mobile for development (M4D). View the recording.
