In our recent publication, “Making the most out of your data in M4D” we found that organisations offering mobile products and services that target underserved populations desire to better use the data they already have to ensure sustainability, social impact and scale; and nearly 56% of respondents in our survey cite the need for tools and frameworks as a primary barrier to using their existing data.

In response to this need, the M4D Impact team began work on recyclable tools and frameworks that could be used across organisations working in M4D to make use of their existing data. This case study is the first in a series of three that aims to share the insights garnered from understanding, exploring & analysing, evaluating and advising a particular M4D service.

Here we look at Airtel and Human Network International’s (HNI) 3-2-1 Madagascar service. A service that has reached over 3 million subscribers in Madagascar since 2010 and offers public service information across areas such as health, agriculture, gender and microfinance. We worked with HNI to help them make the most of their data using a ‘customer journey’ framework for approaching and analysing their data, ensuring that recommendations targeted clear business needs.

The end result of our case study series will be the publication of an industry tool that will help other M4D service providers replicate the style of analysis and critical examination of their service. In this way, the case study is designed to showcase what is possible to achieve with existing service usage data and provide insight to others in the M4D ecosystem about the possibility of ‘making more of their data’.

M4D Impact extends acknowledgement to Altai Consulting and MASAE Analytics for providing support for the entire evaluation service project and specifically for the full report on HNI.

Download the Full Report (PDF)
Download the Executive Summary (PDF)

This document was originally produced as part of the former Mobile for Development Impact programme.