Mobile Gender Gap Report 2019 Methodology
The Mobile Gender Gap Report 2019 is part of an annual series that calculates the gender gap in mobile ownership and mobile internet use across low- and middle-income countries (LMICs).
This accompanying methodology report describes the analysis and modelling undertaken, as well as highlighting key areas of methodological change year-on-year. This document is designed as a supplement to the main report, providing details of the analytical and research methodologies used including:
- Analysis of the GSMA Intelligence Consumer Survey 2018, on which the findings of the study were based.
- The extrapolation models which provide estimates of the gender gaps in mobile ownership, mobile internet and spend on mobile services in non-surveyed LMICs.
- The modelling for calculating the commercial opportunity associated with closing the gender gap in mobile ownership and mobile internet use in LMICs in the next five years.
- The modelling for estimating the economic impact associated with closing the gender gap in mobile internet use in LMICs in the next five years.
- Analytical approaches to investigate the results from the usage and barriers questions in the GSMA Intelligence Consumer Survey.
- The approach for analysing both GSMA Intelligence Consumer Survey data and third-party data longitudinally to determine whether the mobile gender gap has changed.
If you missed the webinars we held in which we discussed the findings of the report, click on the buttons below and catch up on demand: