In Ghana, mobile money has opened access to financial services for millions of people for the first time, strengthening the payment ecosystem and deepening financial inclusion. To encourage the digitisation of merchant payments in Ghana’s open markets, in January 2017 MTN Ghana launched a merchant payment service – MoMo Pay.

This case study assesses the impact of MoMo Pay on female merchants and customers in Ghana. It also includes key takeaways relevant for other mobile money providers interested in using a merchant payment service to expand women’s mobile money uptake and use, and to reduce churn. This report is the result of primary research with merchants and customers in Ghana, as well as analysis of MTN Ghana’s mobile money transactional data.