Snapshot: HNI & Airtel – Creating relevant gender content with local partners in Madagascar

Tuesday 31 Mar 2015 | Case study | Connected Women | English | Gender | Madagascar | Mobile access and use | Resource | Sub-Saharan Africa | User insights and data |

Snapshot: HNI & Airtel – Creating relevant gender content with local partners in Madagascar image

Sourcing local relevant content can be difficult enough for mobile operators when developing a new service. Creating such content and intending it to lead to behaviour change, especially on the topic of gender rights, is even more challenging.
This paper explores how NGO Human Network International convened and used a content committee of local gender experts to develop new gender content for Airtel Madagascar’s 3-2-1 information service as part of its GSMA Connected Women Innovation Fund grant project.

Download: HNI & Airtel – Creating relevant gender content with local partners in Madagascar

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