Snapshot: Maymay in Myanmar. How and why Ooredoo are targeting Myanmar women
Growing mobile data penetration among low-income populations is a challenge for mobile operators (MNOs) across the developing world. However, the poor access to basic services within this segment presents a clear opportunity for advanced mobile services such as mHealth to fill that gap. In this document we outline how and why Ooredoo, supported by a GSMA mWomen Innovation Fund Grant, is using advanced mobile services to drive 3G uptake among women in Myanmar.