Snapshot: Maymay in Myanmar. How and why Ooredoo are targeting Myanmar women

Tuesday 11 Nov 2014 | Connected Women | Country | English | Gender | Language | Mobile access and use | Myanmar | Programme | Region | Report | Resource | Resource Type | South Asia | Type |

Snapshot: Maymay in Myanmar. How and why Ooredoo are targeting Myanmar women image

Growing mobile data penetration among low-income populations is a challenge for mobile operators (MNOs) across the developing world. However, the poor access to basic services within this segment presents a clear opportunity for advanced mobile services such as mHealth to fill that gap. In this document we outline how and why Ooredoo, supported by a GSMA mWomen Innovation Fund Grant, is using advanced mobile services to drive 3G uptake among women in Myanmar.

Snapshot: Maymay in Myanmar

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