Snapshot: Turkcell in Turkey – Engaging women micro-entrepreneurs
Women entrepreneurs are economically active and technologically savvy. Turkcell is tapping into this segment by helping women to start and grow their businesses. The initiative helps promote the participation of women in the economy and contributes to their empowerment by helping them start or expand businesses through a platform designed for female entrepreneurs. The programme aims to reach 100,000 women by 2016.