The mobile industry – and indeed much of the world – knows little about the lives, struggles and aspirations of women in Papua New Guinea (PNG), particularly those living at the bottom of the pyramid (BoP). What are their greatest needs and aspirations? What challenges do they face in meeting the basic needs of their
families?
How are their decisions influenced by family, friends and community groups? And how might mobile services help to improve their daily lives and advance their hopes and plans for the future?
This report aims to answer these questions by drawing on the findings of a qualitative and quantitative survey conducted in PNG as part of GSMA mWomen’s “Striving and Surviving” report published in February 2012. The report identified unique social, cultural and economic factors shaping women’s needs and attitudes towards mobile ownership in four countries, including Papua New Guinea.