Success factors for mobile money services: A quantitative assessment of success factors

Friday 18 Nov 2016 | Ecosystem payments | English | Global | Mobile Money | Operational best practices | Resource |

Success factors for mobile money services: A quantitative assessment of success factors image

To better understand the success factors for mobile money, the GSMA partnered with Shawn Cole, a professor at Harvard Business School, and Jake Kendall, the Director of DFS Lab at Caribou Digital, to examine the relative importance of key business and market characteristics on the growth of active mobile money accounts, as well as on mobile money transaction volumes and values through multi-variable regression analyses.

 

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