Tigo Baseline Report Executive Summary

Monday 31 Mar 2014 | AgriTech | Business model | Product development and product design | Research | Resource | Sub-Saharan Africa | Tanzania | User insights and data |

Tigo Baseline Report Executive Summary image

Tigo Kilimo is a value-added agricultural information service (Agri VAS) for famers in Tanzania. Mobile network operator, Tigo, developed and rolled out the service in partnership with TechnoServe, a non-profit with focus on helping smallholder farmers to access profitable value chains. Tigo also works with the Tanzanian Metrological Agency (TMA) and NURU, a provider of market price information. Tigo Kilimo has been partly funded and supported by the GSMA mFarmer initiative.

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This baseline report presents a freeze-frame of Tigo Kilimo service 6 months after its launch in December 2012. It provides recommendations for service improvement and a starting point against which to evaluate the progress of the service. Please get in touch if you would also like to access a supporting case study and transcript of interviews that is available upon request.