The greatest part of investment in digital agriculture goes to e-commerce services linking farmers directly with customers and bypassing traditional distribution channels.

In this webinar, hear from a multi-stakeholder panel with e-commerce players Lima Links and TaniHub, investor in African start-ups and SMEs, GreenTec Capital Partners, and the GSMA AgriTech and Mobile Money teams.

We explore business models, successes and challenges faced by e-commerce players undertaking different levels of operational and logistical functions. We will hear from early investors on how to set the balance between impact and commercial targets, and we will talk about the role of mobile money providers in achieving scale and replication.