Privacy and Marketing

Privacy and Marketing

Delivering commercial propositions responsibly

Impact of mobile technology

Children have the right to privacy and protection from exploitation. While mobile operators typically advertise to adults, and not children, they can support these rights by practicing responsible marketing – for example, considering the appropriate use of children in mobile phone advertisements – and establishing policies that set out how mobile phone users’ privacy is respected.

To help families manage privacy risks, mobile operators can partner with expert organisations to create awareness campaigns as well as encouraging product developers to follow a privacy-by-design approach. They can also provide transparent information about cost of services and data usage and offer tools to manage spending. In many countries, particular care must be applied to the collection and use of children’s personal information and behavioural data.

Article 16, CRC: Right to privacy
Article 36, CRC: Other forms of exploitation