{"id":11056,"date":"2016-02-22T07:59:40","date_gmt":"2016-02-22T07:59:40","guid":{"rendered":"https:\/\/www.gsma.com\/newsroom\/?p=11056"},"modified":"2025-11-13T13:33:14","modified_gmt":"2025-11-13T13:33:14","slug":"global-operators-google-and-the-gsma-align-behind-adoption-of-rcs","status":"publish","type":"post","link":"https:\/\/www.gsma.com\/newsroom\/press-release\/global-operators-google-and-the-gsma-align-behind-adoption-of-rcs\/","title":{"rendered":"Global Operators, Google and the GSMA Align Behind Adoption of Rich Communications Services"},"content":{"rendered":"<p align=\"center\"><em>Operators align on universal RCS profile; Google to provide RCS messaging client in Android<\/em><\/p>\n<p><strong>Barcelona:<\/strong> Global operators, including Am\u00e9rica M\u00f3vil, Bharti Airtel Ltd, Deutsche Telekom, Etisalat, Globe Telecom, KPN, Millicom, MTN, Orange, PLAY, Smart Communications, Sprint, Telenor Group, TeliaSonera, Telstra, TIM, Turkcell, VimpelCom, Vodafone, the GSMA, and Google today announced the launch of a mobile industry initiative to accelerate the availability of Rich Communications Services (RCS). The initiative will enable all operators worldwide to provide an open, consistent, and globally interoperable messaging service across Android devices. Operators have agreed to transition toward a common, universal profile based on the GSMA\u2019s RCS specifications and an Android RCS client provided by Google in collaboration with operators and OEMs.<\/p>\n<p>By aligning on a universal RCS profile, mobile operators will be able to deploy a consistent RCS implementation, feature set, and configuration. The Android RCS client provided by Google will be based on the universal profile, enabling consumers to access RCS services on their devices. Features such as group chat, high-res photo sharing, read receipts, and more, will now become part of the operator messaging experience, enhancing the experience of over 4 billion SMS users worldwide<sup>1<\/sup>. GSMA RCS advanced calling features will also be supported in the future by Google.<\/p>\n<p>The profile and client will enable a consistent and interoperable messaging experience between all Android devices and across all operators worldwide, as well as ease interoperability testing between networks and significantly reduce time to market. The universal profile can be implemented by other operating systems and will be supported by a formal GSMA accreditation process. Google will also provide an open source version of the client based on the universal profile specification and will provide developer APIs to enhance the RCS client experience.<\/p>\n<p>\u201cRCS continues to experience organic growth around the world, with 47 operators in 34 countries having launched services to date. However, this initiative will greatly simplify and accelerate adoption of the technology, and points to the future of how mobile users will communicate with one another. This is an incredibly positive development for the industry,\u201d said Alex Sinclair, Chief Technology Officer, GSMA. \u201cGoogle\u2019s contributions will provide operators a new opportunity for a rich, consistent implementation across Android devices and offer a real step change in messaging experiences for consumers worldwide.\u201d<\/p>\n<p>\u201cMessaging holds a central place in our lives, whether it\u2019s coordinating a solutions-and-impact\/connectivity-for-good\/public-policy\/regulatory-environment\/mobile-energy-efficiencyt-up, sharing photos with friends, or sending thoughts to a loved one,\u201d said Nick Fox, Vice President of Communications Products at Google. \u201cToday marks an important step forward in bringing a better messaging experience for Android users everywhere, and we\u2019re thrilled to collaborate with our partners across the industry to make this happen.\u201d<\/p>\n<p>In the global rollout of RCS, mobile operators can deploy their own infrastructure or they have the option to use the Jibe Platform from Google, which supports the universal RCS profile. The Jibe Platform includes a hosted cloud for individual operators to launch RCS services for all leading mobile operating systems and the Jibe Hub to interconnect operator RCS networks.<\/p>\n<p>For more information on Google\u2019s support for RCS (including the Android RCS client) visit jibe.google.com\/contact-us. For more information on the GSMA\u2019s work with Global Operators and RCS (including the profile alignment) visit <a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/ip_services\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.gsma.com\/futurecommunications\/all-ip-news\/<\/a>.<\/p>\n<p align=\"center\">-ENDS-<\/p>\n<p>1.) GSMA Intelligence (<a href=\"https:\/\/gsmaintelligence.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/gsmaintelligence.com\/<\/a>)<\/p>\n<p><strong>About Google<\/strong><br \/>\nGoogle is a global technology leader focused on improving the ways people connect with information. Google\u2019s innovations in web search and advertising have made its website a top Internet property and its brand one of the most recognized in the world.<\/p>\n<p><strong>About the GSMA<\/strong><br \/>\nThe GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 250 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai and the Mobile 360 Series conferences.<\/p>\n<p>For more information, please visit the GSMA corporate website at <a href=\"https:\/\/www.gsma.com\/\">www.gsma.com<\/a>. Follow the GSMA on Twitter: @GSMA.<\/p>\n<p><strong>Media Contacts: <\/strong><br \/>\nFor the GSMA<br \/>\nCharlie Meredith-Hardy<br \/>\n+44 7917 298428<br \/>\nCMeredith-Hardy@webershandwick.com<\/p>\n<p>GSMA Press Office<br \/>\n<a href=\"mailto:pressoffice@gsma.com\">pressoffice@gsma.com<\/a><\/p>\n<p>Google Press Contact<br \/>\npress@google.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Operators align on universal RCS profile; Google to provide RCS messaging client in Android Barcelona: Global operators, including Am\u00e9rica M\u00f3vil, Bharti Airtel Ltd, Deutsche Telekom, Etisalat, Globe Telecom, KPN, Millicom, MTN, Orange, PLAY, Smart Communications, Sprint, Telenor Group, TeliaSonera, Telstra, TIM, Turkcell, VimpelCom, Vodafone, the GSMA, and Google today announced the launch of a mobile [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[3],"tags":[],"algolia_discover_type":[6627],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.0 (Yoast SEO v22.6) - 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