The GSMA today announced that executives from ARM, Best Buy, China Mobile, Citigroup, ISIS, Juniper Networks, Sprint and VimpelCom will be speaking in the keynote programme at the GSMA Mobile World Congress, which will be held 27th February \u2013 1st March 2012 at the Fira de Barcelona Montjuic in Barcelona. The GSMA also provided updates on other elements of Mobile World Congress, including App Planet, the GSMA Forum Series and the mPowered Brands programme.<\/p>\n
\u201cThe line-up of keynote speakers announced today strengthens what is an already unparalleled conference programme,\u201d said Michael O\u2019Hara, Chief Marketing Officer, GSMA. \u201cMobile World Congress attendees will have the opportunity to hear from many of the mobile communications industry\u2019s most influential leaders across our four-day programme. We\u2019re looking forward to a very exciting event in February.\u201d<\/p>\n
New keynote speakers at Mobile World Congress include:<\/p>\n
Topic areas addressed in the keynote programme will include mobile operator strategies in developed and developing markets, cloud computing, connected consumers, mobile money, mobile OS and applications and next-generation networks and technologies.<\/p>\n
In addition to the keynote programme, the 2012 conference will also feature dedicated tracks on applications, cloud computing, embedded mobile, mobile advertising, mobile health, mobile money, next-generation technologies and OSS\/BSS, as well as sessions exploring business strategy, developing markets, devices, network capacity, regional issues and social media, among other subjects.<\/p>\n
For the third year, the GSMA will host App Planet, its award-winning, developer-focused \u201cevent within an event\u201d, providing a unique venue to explore the many dimensions of the ever-changing and critically important mobile apps market. App Planet features an exhibition, app developer conferences (ADCs) and App Challenge developer competitions, and is open to all Congress attendees.<\/p>\n
Wireless Industry Partnership (WIP) will be holding an ADC at Mobile World Congress, joining Nokia, Research in Motion and Samsung as App Planet partners. The Generalitat de Catalunya is the sponsor of App Planet. For more information on App Planet, please visit www.mobileworldcongress.com\/appplanet<\/a>.<\/p>\n The GSMA aims to advance mobile technologies and applications through the sponsored Forum Series at Mobile World Congress, bringing together industry players to discuss and debate a range of topics in focused sessions. Each Forum is a one-day programme featuring individual sessions from the Forum partners. The GSMA today introduced the Mobile Security Forum, in addition to the previously announced LTE Forum and the Mobile Cloud Forum. The Mobile Security Forum is sponsored by Adaptive Mobile, Symantec and Trend Micro. For more information on the Forum Series, go to http:\/\/www.mobileworldcongress.com\/forum-series<\/a>.<\/p>\n New for 2012, the mPowered Brands programme provides an indispensible opportunity for professionals across the mobile marketing ecosystem to gain important and timely insights, practical knowledge and innovative solutions from the companies at the forefront of mobile marketing today. The GSMA today announced that Nielsen, a global information and measurement company, has become a partner in the mPowered Brands programme and will be hosting an mPowered Brands Theatre session at Mobile World Congress. For more information on the mPowered Brands programme, go to http:\/\/www.mobileworldcongress.com\/mpoweredbrands-overview<\/a>.<\/p>\n For more information on Mobile World Congress 2012, including details on how to attend, exhibit or sponsor, please visit\u00a0www.mobileworldcongress.com<\/a>.<\/p>\n The Mobile World Congress is the cornerstone of the Mobile World Capital \u2013 Barcelona. In addition to Mobile World Congress, the Mobile World Capital also includes the Mobile World Centre and the Mobile World Festival, programmes and activities that will span the entire year and will benefit not only the citizens of Barcelona, Catalonia and Spain, but also the worldwide mobile industry. For more information on the Mobile World Capital, please visit\u00a0www.mobileworldcapital.com<\/a>.<\/p>\n The GSMA represents the interests of mobile operators worldwide.\u00a0Spanning more than 220 countries and territories, the GSMA unites nearly 800 of the world\u2019s mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations. The GSMA also produces industry-leading events such as the\u00a0Mobile World Congress<\/a>\u00a0and\u00a0Mobile Asia Congress<\/a>.<\/p>\n For more information, please visit Mobile World Live, the online portal for the mobile communications industry, at\u00a0www.mobileworldlive.com<\/a>\u00a0or the GSMA corporate website at\u00a0http:\/\/www.gsmworld.com<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" The GSMA today announced that executives from ARM, Best Buy, China Mobile, Citigroup, ISIS, Juniper Networks, Sprint and VimpelCom will be speaking in the keynote programme at the GSMA Mobile World Congress, which will be held 27th February \u2013 1st March 2012 at the Fira de Barcelona Montjuic in Barcelona. The GSMA also provided updates […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[3],"tags":[1133],"algolia_discover_state":[6602],"algolia_discover_topic":[],"algolia_discover_region":[],"algolia_discover_type":[6627],"algolia_discover_series":[],"jetpack_publicize_connections":[],"yoast_head":"\nGSMA Forum Series at Mobile World Congress<\/h3>\n
Nielsen to Participate in the mPowered Brands Programme<\/h3>\n
About the GSMA<\/h3>\n