{"id":188,"date":"2011-06-22T12:46:02","date_gmt":"2011-06-22T12:46:02","guid":{"rendered":"http:\/\/www.gsmassociation.co.uk\/newsroom\/?p=188"},"modified":"2015-05-15T15:34:50","modified_gmt":"2015-05-15T15:34:50","slug":"gsma-mobile-media-metrics-report-issued-on-uk-mobile-applications-useage","status":"publish","type":"post","link":"https:\/\/www.gsma.com\/newsroom\/press-release\/gsma-mobile-media-metrics-report-issued-on-uk-mobile-applications-useage\/","title":{"rendered":"GSMA Mobile Media Metrics Report Issued on UK Mobile Applications Useage"},"content":{"rendered":"

Google Owns 3 Out of 5 Top Ranked Apps<\/strong><\/p>\n

The GSMA and comScore, Inc. (NASDAQ: SCOR), in partnership with the UK mobile operators, today released the first monthly data showing how UK mobile consumers engage through mobile applications. The data from the GSMA Mobile Media Metrics (MMM) application key measurements report reveals that nearly 8.8 million UK mobile owners used an app that connected to the internet during April 2011, with Google Maps ranking as the most accessed app with 6.4 million unique users. The application key measurement report includes hundreds of app titles and provides a ranking of the most popular connected applications in the UK. The application ranking is available as part of the GSMA MMM product portfolio, launched in February last year, which includes monthly reports on mobile internet behaviour and a detailed analysis of access methods. \u201cWe are excited to release the first public census-level data from the GSMA and comScore on mobile application usage,\u201d said Henry Stevens, Media Director, GSMA. \u201cApps have become an important entry point for accessing content on mobile devices and their usage will only increase with the rapid proliferation of smartphones. We look forward to delivering to the UK market these critical insights to help understand the mobile ecosystem.\u201d Jeremy Copp, VP Mobile for comScore Europe added, \u201cTo help better measure publishers\u2019 mobile assets, we offer mobile-optimised tagging to publishers free of charge. This service gives clients the ability to tag mobile-optimised websites and applications to enable accurate measurement of audiences, including unique visitor counts and engagement metrics, across a variety of devices and platforms. By tagging mobile applications, we can expand the ranking of applications currently under measurement and media owners as well as publishers can be sure that their properties are correctly represented in the metrics and audience measurement rankings.\u201d<\/p>\n

Leading UK Connected Mobile Applications<\/strong><\/p>\n

<\/strong>In April 2011, 40 per cent of the 21.8 million UK mobile internet users accessed a connected application . Google Maps ranked as the top mobile app with 6.4 million users, reaching 73.3 per cent of all UK app users. Yahoo\u2019s Weather app ranked second with 3.6 million followed by Facebook\u2019s app with 3.5 million unique visitors. Another two apps published by Google – Google Mobile and YouTube – rounded out the top five, highlighting Google\u2019s strong position among UK mobile consumers.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Connected Mobile Applications Ranked by Unique Visitors Source: GSMA MMM Application Key Measures. UK, April 2011<\/strong><\/td>\n<\/tr>\n
Mobile App<\/strong><\/td>\nTotal Unique Visitors<\/strong><\/td>\n<\/tr>\n
Total Connected Apps Users<\/td>\n8,753,197<\/td>\n<\/tr>\n
Google Maps<\/td>\n6,419,503<\/td>\n<\/tr>\n
Yahoo! Weather<\/td>\n3,567,047<\/td>\n<\/tr>\n
Facebook<\/td>\n3,456,442<\/td>\n<\/tr>\n
Google Mobile<\/td>\n2,554,329<\/td>\n<\/tr>\n
YouTube<\/td>\n2,438,348<\/td>\n<\/tr>\n
eBay<\/td>\n1,195,496<\/td>\n<\/tr>\n
Sky Sports Live Football Score Centre<\/td>\n1,004,085<\/td>\n<\/tr>\n
Yahoo! Stocks<\/td>\n959,289<\/td>\n<\/tr>\n
WhatsApp Messenger<\/td>\n798,656<\/td>\n<\/tr>\n
Sky News<\/td>\n798,656<\/td>\n<\/tr>\n
Skype<\/td>\n562,410<\/td>\n<\/tr>\n
Shazam<\/td>\n562,410<\/td>\n<\/tr>\n
BBC News<\/td>\n495,394<\/td>\n<\/tr>\n
Sky Sports<\/td>\n482,130<\/td>\n<\/tr>\n
Talking Tom Cat<\/td>\n452,396<\/td>\n<\/tr>\n
Sky+<\/td>\n303,275<\/td>\n<\/tr>\n
Rightmove App<\/td>\n289,221<\/td>\n<\/tr>\n
Google Earth<\/td>\n269,502<\/td>\n<\/tr>\n
IMDb Movies & TV<\/td>\n251,624<\/td>\n<\/tr>\n
TuneIn Radio<\/td>\n227,343<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Apple iOS Users Comprise 65 Percent of UK Connected Application Users<\/strong><\/p>\n

<\/strong>An analysis of the leading operating systems among connected application users revealed that 65 per cent connected via a device running on Apple iOS. In April 2011 Google\u2019s Android OS had the second highest share among operating systems for application usage at 31 per cent. Symbian ranked third and accounted for just one per cent of connected app users.<\/p>\n\n\n\n\n\n\n\n\n\n
Share (%) of Connected Application Users by Smartphone Operating System Source: GSMA MMM Application Key Measures UK, April 2011<\/strong><\/td>\n<\/tr>\n
<\/td>\nTotal Unique Visitors<\/strong><\/td>\n% Share<\/strong><\/td>\n<\/tr>\n
Total Connected Apps Users<\/td>\n8,753,197<\/em><\/td>\n100%<\/em><\/td>\n<\/tr>\n
Apple iOS<\/td>\n5,702,166<\/td>\n65%<\/td>\n<\/tr>\n
Google Android OS<\/td>\n2,699,982<\/td>\n31%<\/td>\n<\/tr>\n
Symbian OS<\/td>\n118,957<\/td>\n1%<\/td>\n<\/tr>\n
Other OS<\/td>\n356,871<\/td>\n3%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

About the GSMA<\/strong><\/p>\n

The GSMA represents the interests of mobile operators worldwide. Spanning 219 countries and territories, the GSMA unites nearly 800 of the world\u2019s mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations. The GSMA also produces industry-leading events such as the Mobile World Congress and Mobile Asia Congress. For more information, please visit Mobile World Live, the online portal for the mobile communications industry, at www.mobileworldlive.com<\/a> or the GSMA corporate website at www.gsmworld.com<\/a>. For further information, please contact: Abigail Faylor: +44 (0)2070 670 851 afaylor@webershandwick.com<\/a> or press@gsm.org<\/a><\/p>\n

About comScore<\/strong><\/p>\n

<\/strong> comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com\/companyinfo<\/a>. Please contact mobile@comscore.com for more information about tagging or register for one of our summer tagging workshops in London at www.comscore.com\/GSMA<\/a>. <\/strong><\/p>\n

Contact:<\/strong><\/p>\n

Berit Block comScore, Inc. +44 (0)20 3111-1758 worldpress@comscore.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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