10 May 2012, London:<\/strong> The GSMA, organisers of Mobile World Congress, the mobile industry\u2019s premier event, today outlined new developments for the upcoming Mobile Asia Expo, which will be held 20-22 June 2012 at the Shanghai New International Exhibition Centre in Shanghai. The GSMA introduced new elements for Mobile Asia Expo and announced additional companies exhibiting, sponsoring and supporting the event. The company also provided further updates on the conference programme at Mobile Asia Expo, including newly confirmed speakers.<\/p>\n \u201cMobile Asia Expo will spotlight companies who are taking a leading role in the Asian mobile industry,\u201d said Michael O\u2019Hara, Chief Marketing Officer, GSMA. \u201cAcross the event, in the conference, the exhibition and through networking and business development activities, attendees will have the opportunity to hear from some of the most innovative players in the broad mobile ecosystem.\u201d<\/p>\n Organisations including Cisco, Game Insight, Huawei, Mozilla, PayPal, SanDisk and Tencent have signed on to participate at Mobile Asia Expo, joining previously announced exhibitors such as China Mobile, China Unicom, Datang Telecom Group, MasterCard, NEC, NTT DOCOMO, Visa, Yahoo! and ZTE, among others. New for Mobile Asia Expo, the exhibition will feature the Innovation Lab, which provides a platform through which companies can highlight products and services and which will be open to all Mobile Asia Expo attendees. Orange is the Platinum Sponsor of the Innovation Lab; other companies currently scheduled to present in the Innovation Lab include Ezetop, IBM, Infinite Convergence, National Instruments and The Now Factory.\u00a0 For more information on the exhibition, please visit http:\/\/www.mobileasiaexpo.com\/expo-overview<\/a>.<\/p>\n Shanghai Media Group (SMG), a highly influential media group in China with one of the world\u2019s largest portfolio of TV, online, radio, print and other media assets, has been named a Platinum Media Partner for Mobile Asia Expo. A key SMG media company, BesTV, will be present on the exhibition floor at Mobile Asia Expo and will host programming featuring executive interviews, mobile industry news, profiles of mobile startups and much more.<\/p>\n New Speakers Announced for Mobile Asia Expo Conference<\/strong><\/p>\n A key element of Mobile Asia Expo, the two-day conference programme will include focused breakout sessions providing essential insights on current and future trends impacting the ever-changing mobile industry. Topics to be addressed in the Mobile Asia Expo conference include applications, devices, embedded mobile, mobile advertising, mobile broadband, mobile health, mobile Internet, mobile money, mobile operator strategies, network evolution, NFC, retail in mobile and social media, among others. The conference agenda will feature presentations from many prominent speakers including:<\/p>\n These executives join the previously announced keynote speakers including:<\/p>\n App Planet: Focus on Developers<\/strong><\/p>\n In App Planet at Mobile Asia Expo, China Mobile and RIM will both be holding application developer conferences, addressing the rapidly growing mobile app developer community. App Planet presents opportunities for developers and mobile professionals, from operators to value-added service providers to equipment and device manufacturers from around the world, to expand their knowledge as well as connect with other major apps influencers.<\/p>\n The GSMA will also be announcing the winner of its \u201cSmarter App Challenge\u201d developer competition at Mobile Asia Expo. This challenge calls on all developers to submit their commercially available mobile apps, on any platform, that solutions-and-impact\/connectivity-for-good\/public-policy\/regulatory-environment\/mobile-energy-efficiencyt the growing market need for greater efficiency as defined in the GSMA App Efficiency guidelines launched at Mobile World Congress earlier this year. The challenge is currently open and will run through 16th May with the grand prize winner receiving $10,000 and a trip for two to Mobile Asia Expo. For full criteria, eligibility and other information, please visit www.mobileappchallenge.com\/about-us\/leadership\/committees-and-groups\/working-groups\/fraud-security-group<\/a>.<\/p>\n GTI Asia Conference at Mobile Asia Expo<\/strong> For more information on Mobile Asia Expo 2012, including details on how to attend, exhibit or sponsor, please visit www.mobileasiaexpo.com<\/a>.<\/p>\n -ENDS-<\/strong><\/p>\n About the GSM<\/strong><\/p>\n The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries and territories, the GSMA unites nearly 800 of the world\u2019s mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations. The GSMA also produces industry-leading events such as the Mobile World Congress and Mobile Asia Expo.<\/p>\n For more information, please visit the GSMA corporate website at www.gsma.com<\/a> or Mobile World Live, the online portal for the mobile communications industry, at www.mobileworldlive.com<\/a>.<\/p>\n Media Contacts:<\/strong><\/p>\n Xiong Wen (Beijing): +86 10 8569 9918 Mia Kuo (Shanghai): +86 21 2411 0208 Abigail Faylor (London): +44 (0)2070 670 851\n
\n
\nThe Global TD-LTE Initiative (GTI) announced that it will host its GTI Asia Conference at Mobile Asia Expo on Wednesday, 20th June at the Jumeirah Himalayas Hotel in Shanghai. The conference will focus on driving the widespread commercial deployment of TD-LTE technology in Asia-Pacific region. In this programme, attendees will hear from Chinese government officials on the development of this market, as well as from operators and vendors who are pioneering the implementation of TD-LTE.<\/p>\n
\nwxiong@webershandwick.com<\/a> or press@mobileasiaexpo.com<\/a><\/p>\n
\nmkuo@webershandwick.com<\/a> or press@mobileasiaexpo.com<\/a><\/p>\n
\nafaylor@webershandwick.com<\/a> or press@mobileasiaexpo.com<\/a><\/p>\n