{"id":20889,"date":"2023-12-14T17:24:21","date_gmt":"2023-12-14T17:24:21","guid":{"rendered":"https:\/\/www.gsma.com\/newsroom\/?p=20889"},"modified":"2026-01-06T13:40:57","modified_gmt":"2026-01-06T13:40:57","slug":"5g-new-calling-promises-to-bring-banks-closer-to-customers","status":"publish","type":"post","link":"https:\/\/www.gsma.com\/newsroom\/article\/5g-new-calling-promises-to-bring-banks-closer-to-customers\/","title":{"rendered":"5G New Calling Promises to Bring Banks Closer to Customers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Mobile apps and other digital tools have made it easier to interact with banks, insurers and other financial service providers. But when it comes to managing their financial affairs, many people want to talk to a human being. That isn\u2019t always straightforward &#8211; a recent survey by Accenture found that 44% of consumers aged 18-44 had difficulty getting human support when they needed it from their bank.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But, a new mobile technology, known as 5G New Calling, promises to make it easier for financial services staff to hold secure and productive conversations with customers, writes the GSMA\u2019s Head of Networks, <strong>Henry Calvert<\/strong>, in a new article in&nbsp;Finextra. That\u2019s important because most consumers only use their bank\u2019s existing digital channels for quick functional tasks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To find out more about 5G New Calling, and the\u00a0GSMA Foundry\u2019s recently published whitepaper on the topic, read the <em>Finextra<\/em> article:\u00a0<a href=\"https:\/\/www.finextra.com\/blogposting\/25380\/new-calling-promises-to-bring-banks-closer-to-customers\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile apps and other digital tools have made it easier to interact with banks, insurers and other financial service providers. But when it comes to managing their financial affairs, many people want to talk to a human being. That isn\u2019t always straightforward &#8211; a recent survey by Accenture found that 44% of consumers aged 18-44 [&hellip;]<\/p>\n","protected":false},"author":101,"featured_media":20890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1073],"tags":[],"algolia_discover_type":[6627],"class_list":["post-20889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","algolia_discover_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5G New Calling Promises to Bring Banks Closer to Customers - Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/newsroom\/article\/5g-new-calling-promises-to-bring-banks-closer-to-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5G New Calling Promises to Bring Banks Closer to Customers\" \/>\n<meta property=\"og:description\" content=\"Mobile apps and other digital tools have made it easier to interact with banks, insurers and other financial service providers. But when it comes to managing their financial affairs, many people want to talk to a human being. That isn\u2019t always straightforward &#8211; a recent survey by Accenture found that 44% of consumers aged 18-44 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/newsroom\/article\/5g-new-calling-promises-to-bring-banks-closer-to-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"Newsroom\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gsma\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-14T17:24:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-06T13:40:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gsma.com\/newsroom\/wp-content\/uploads\/two-women-looking-and-pointing-at-macbook-laptop-1569076-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"lboulter@gsma.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GSMA\" \/>\n<meta name=\"twitter:site\" content=\"@GSMA\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"lboulter@gsma.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5G New Calling Promises to Bring Banks Closer to Customers - Newsroom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gsma.com\/newsroom\/article\/5g-new-calling-promises-to-bring-banks-closer-to-customers\/","og_locale":"en_GB","og_type":"article","og_title":"5G New Calling Promises to Bring Banks Closer to Customers","og_description":"Mobile apps and other digital tools have made it easier to interact with banks, insurers and other financial service providers. 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That isn\u2019t always straightforward &#8211; a recent survey by Accenture found that 44% of consumers aged 18-44 [&hellip;]","og_url":"https:\/\/www.gsma.com\/newsroom\/article\/5g-new-calling-promises-to-bring-banks-closer-to-customers\/","og_site_name":"Newsroom","article_publisher":"https:\/\/www.facebook.com\/gsma\/","article_published_time":"2023-12-14T17:24:21+00:00","article_modified_time":"2026-01-06T13:40:57+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/www.gsma.com\/newsroom\/wp-content\/uploads\/two-women-looking-and-pointing-at-macbook-laptop-1569076-1024x683.jpg","type":"image\/jpeg"}],"author":"lboulter@gsma.com","twitter_card":"summary_large_image","twitter_creator":"@GSMA","twitter_site":"@GSMA","twitter_misc":{"Written by":"lboulter@gsma.com","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gsma.com\/newsroom\/article\/5g-new-calling-promises-to-bring-banks-closer-to-customers\/#article","isPartOf":{"@id":"https:\/\/www.gsma.com\/newsroom\/article\/5g-new-calling-promises-to-bring-banks-closer-to-customers\/"},"author":{"name":"lboulter@gsma.com","@id":"https:\/\/www.gsma.com\/newsroom\/#\/schema\/person\/a13efaeb834dd92974825e1183ab879a"},"headline":"5G New Calling Promises to Bring Banks Closer to Customers","datePublished":"2023-12-14T17:24:21+00:00","dateModified":"2026-01-06T13:40:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gsma.com\/newsroom\/article\/5g-new-calling-promises-to-bring-banks-closer-to-customers\/"},"wordCount":162,"commentCount":0,"publisher":{"@id":"https:\/\/www.gsma.com\/newsroom\/#organization"},"image":{"@id":"https:\/\/www.gsma.com\/newsroom\/article\/5g-new-calling-promises-to-bring-banks-closer-to-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gsma.com\/newsroom\/wp-content\/uploads\/\/two-women-looking-and-pointing-at-macbook-laptop-1569076.jpg","articleSection":["Article"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gsma.com\/newsroom\/article\/5g-new-calling-promises-to-bring-banks-closer-to-customers\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gsma.com\/newsroom\/article\/5g-new-calling-promises-to-bring-banks-closer-to-customers\/","url":"https:\/\/www.gsma.com\/newsroom\/article\/5g-new-calling-promises-to-bring-banks-closer-to-customers\/","name":"5G New Calling Promises to Bring Banks Closer to Customers - 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