{"id":21710,"date":"2024-10-22T13:49:05","date_gmt":"2024-10-22T12:49:05","guid":{"rendered":"https:\/\/www.gsma.com\/newsroom\/?p=21710"},"modified":"2025-11-12T15:35:12","modified_gmt":"2025-11-12T15:35:12","slug":"kenyas-digital-economy-to-contribute-ksh-662-billion-to-gdp-by-2028-driven-by-policy-reforms","status":"publish","type":"post","link":"https:\/\/www.gsma.com\/newsroom\/press-release\/kenyas-digital-economy-to-contribute-ksh-662-billion-to-gdp-by-2028-driven-by-policy-reforms\/","title":{"rendered":"Kenya\u2019s Digital Economy to Contribute KSH 662 Billion to GDP by 2028, Driven by Policy Reforms\u00a0"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><em>New GSMA reports highlight Kenya\u2019s leadership in digitalisation and introduce the \u2018Digital Africa Index\u2019 to drive inclusive digital growth across the continent<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>22<sup>nd<\/sup> October 2024, Nairobi:<\/strong> The latest <a rel=\"noreferrer noopener\" href=\"https:\/\/www.gsma.com\/\" target=\"_blank\">GSMA<\/a> report, <em>Driving Digital Transformation of the Economy in Kenya<\/em>, projects that Kenya\u2019s digital economy will contribute KSH 662 billion to GDP by 2028. This growth, driven by strategic policy reforms, will accelerate digitalisation in critical sectors such as agriculture, manufacturing, transport, and trade. In addition to these advancements, the report forecasts the creation of 300,000 new jobs and an increase in tax revenues by KSH 150 billion.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kenya has firmly positioned itself as a leader in mobile financial services and digital innovation. The Government of Kenya has recognised digitalisation as a cornerstone of its economic strategy, with the Kenya Vision 2030 and the Bottom-Up Economic Transformation Agenda (BETA) underscoring the integration of digital technologies into key sectors as essential for driving growth. The GSMA\u2019s study outlines the economic benefits of expanding digital adoption and provides a roadmap for maximising these gains through targeted policy actions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To sustain its economic momentum, diversify the economy, boost productivity, and create high-quality jobs &#8211; particularly for young and rural populations &#8211; Kenya is focusing on digitalisation as a key driver of economic growth, government revenue, and socio-economic development.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Introducing the GSMA Digital Africa Index<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alongside the report on Kenya\u2019s digital economy, the GSMA has launched the <em>Digital Africa Index<\/em> (DAI) \u2013 a comprehensive tool that assesses digital adoption and usage across Africa. The DAI is designed to support policymakers in identifying areas of improvement to accelerate digital transformation. With Kenya among the top performers in Africa, the index highlights the importance of progressive policy and regulatory frameworks, which have facilitated Kenya\u2019s leadership in mobile broadband adoption and innovation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Digital Africa Index further reinforces the potential for growth across Africa, with Kenya scoring above 50, alongside a few other African nations. The DAI and the accompanying <a href=\"https:\/\/www.gsma.com\/about-us\/regions\/sub-saharan-africa\/wp-content\/uploads\/2024\/10\/DAI-Index-Methodology-EN-v3.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Digital Policy and Regulatory Index<\/em><\/a><em> <\/em>(DPRI) help identify policy bottlenecks and offer benchmarks for countries aiming to boost their digital economies.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Driving Economic Growth Through Digitalisation<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The GSMA\u2019s report on Kenya\u2019s digital economy highlights the transformative potential of digitalisation in key sectors that account for 58% of Kenya\u2019s GDP. The adoption of digital technologies across agriculture, manufacturing, transport, and trade is expected to significantly contribute to GDP, create hundreds of thousands of jobs, and generate substantial tax revenues by 2028.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2023, the mobile ecosystem contributed KSH 1.2 trillion to Kenya\u2019s GDP and KSH 212 billion in government revenues. However, the GSMA notes that significant gaps remain, and addressing these will require bold policy initiatives to stimulate demand, reduce supply costs, and encourage investments in mobile money services, telecom infrastructure, and digital services.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Closing the Internet Usage Gap and Expanding Inclusion<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kenya has made significant progress in expanding mobile network coverage &#8211; 99% of the population is covered by 3G, and 98% by 4G. However, only 33.5% of the population currently uses mobile internet, leaving a significant usage gap. The GSMA, through its reports and the Digital Africa Index, projects that this gap could shrink from 63% to 46% by 2028, bringing over 1.5 million new users online and significantly expanding mobile money adoption.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Smartphone Access: A Key to Closing the Gap<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alongside the broader findings on digitalisation, GSMA\u2019s complementary report, \u2018<em>Barriers to Smartphone Adoption: Kenya Case Study\u2019, <\/em>explores how addressing smartphone affordability and access could further enhance digital inclusion.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite Kenya\u2019s extensive mobile coverage, smartphone adoption remains a barrier for many due to high costs. The report recommends policy measures such as tax reductions and expanding device financing options, which could help millions more Kenyans access mobile internet services by 2028. Improving smartphone access would not only help close the internet usage gap but also increase active mobile money accounts, driving greater financial inclusion.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Policy Recommendations for Kenya\u2019s Digital Future<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The GSMA reports offer several key policy recommendations to unlock the full potential of digital transformation:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reducing Sector-Specific Taxes<\/strong>: Lowering telecom sector taxes to incentivise infrastructure investment and reduce consumer costs.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Streamlining Licence Renewals<\/strong>: Accelerating the licence renewal process to provide certainty and stimulate network expansion.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Improving Device Affordability<\/strong>: Implementing measures to make smartphones and other internet-enabled devices more affordable for lower-income households.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Supporting Digital Skills Development<\/strong>: Ensuring the population has the necessary digital skills to maximise the benefits of digitalisation.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Angela Wamola, Head of Sub-Saharan Africa at GSMA<\/strong>, stated:<em> \u201cKenya has made remarkable strides in expanding mobile coverage and services. However, substantial gaps persist. Bold policy initiatives are necessary to boost demand, lower supply costs, and foster investment in digital infrastructure. Such measures promise broad benefits beyond mobile, catalysing productivity across all sectors and generating myriad employment opportunities for Kenya.\u201d<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>-ENDS-<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About GSMA<\/strong>&nbsp;<br \/>The GSMA is a global organisation unifying the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change. Our vision is to unlock the full power of connectivity so that people, industry, and society thrive. Representing mobile operators and organisations across the mobile ecosystem and adjacent industries, the GSMA delivers for its members across three broad pillars: Connectivity for Good, Industry Services and Solutions, and Outreach. This activity includes advancing policy, tackling today\u2019s biggest societal challenges, underpinning the technology and interoperability that make mobile work, and providing the world\u2019s largest platform to convene the mobile ecosystem at the MWC and M360 series of events.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We invite you to find out more at gsma.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New GSMA reports highlight Kenya\u2019s leadership in digitalisation and introduce the \u2018Digital Africa Index\u2019 to drive inclusive digital growth across the continent 22nd October 2024, Nairobi: The latest GSMA report, Driving Digital Transformation of the Economy in Kenya, projects that Kenya\u2019s digital economy will contribute KSH 662 billion to GDP by 2028. This growth, driven [&hellip;]<\/p>\n","protected":false},"author":100,"featured_media":21712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[3],"tags":[],"algolia_discover_type":[],"class_list":["post-21710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kenya\u2019s Digital Economy to Contribute KSH 662 Billion to GDP by 2028, Driven by Policy Reforms\u00a0 - Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/newsroom\/press-release\/kenyas-digital-economy-to-contribute-ksh-662-billion-to-gdp-by-2028-driven-by-policy-reforms\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kenya\u2019s Digital Economy to Contribute KSH 662 Billion to GDP by 2028, Driven by Policy Reforms\u00a0\" \/>\n<meta property=\"og:description\" content=\"New GSMA reports highlight Kenya\u2019s leadership in digitalisation and introduce the \u2018Digital Africa Index\u2019 to drive inclusive digital growth across the continent 22nd October 2024, Nairobi: The latest GSMA report, Driving Digital Transformation of the Economy in Kenya, projects that Kenya\u2019s digital economy will contribute KSH 662 billion to GDP by 2028. This growth, driven [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/newsroom\/press-release\/kenyas-digital-economy-to-contribute-ksh-662-billion-to-gdp-by-2028-driven-by-policy-reforms\/\" \/>\n<meta property=\"og:site_name\" content=\"Newsroom\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gsma\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-22T12:49:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-12T15:35:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gsma.com\/newsroom\/wp-content\/uploads\/kenya-cover-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cgill@gsma.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GSMA\" \/>\n<meta name=\"twitter:site\" content=\"@GSMA\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cgill@gsma.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Kenya\u2019s Digital Economy to Contribute KSH 662 Billion to GDP by 2028, Driven by Policy Reforms\u00a0 - Newsroom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gsma.com\/newsroom\/press-release\/kenyas-digital-economy-to-contribute-ksh-662-billion-to-gdp-by-2028-driven-by-policy-reforms\/","og_locale":"en_GB","og_type":"article","og_title":"Kenya\u2019s Digital Economy to Contribute KSH 662 Billion to GDP by 2028, Driven by Policy Reforms\u00a0","og_description":"New GSMA reports highlight Kenya\u2019s leadership in digitalisation and introduce the \u2018Digital Africa Index\u2019 to drive inclusive digital growth across the continent 22nd October 2024, Nairobi: The latest GSMA report, Driving Digital Transformation of the Economy in Kenya, projects that Kenya\u2019s digital economy will contribute KSH 662 billion to GDP by 2028. 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