{"id":3956,"date":"2013-05-02T06:06:29","date_gmt":"2013-05-02T06:06:29","guid":{"rendered":"https:\/\/www.gsma.com\/newsroom\/?p=3956"},"modified":"2015-05-13T15:34:44","modified_gmt":"2015-05-13T15:34:44","slug":"gsma-launches-nfc","status":"publish","type":"post","link":"https:\/\/www.gsma.com\/newsroom\/press-release\/gsma-launches-nfc\/","title":{"rendered":"GSMA LAUNCHES NFC EXPERIENCE FOR MOBILE ASIA EXPO"},"content":{"rendered":"<p align=\"center\"><em>GSMA Also Announces New Event Features,  Exhibitors, Sponsors and Speakers <\/em><\/p>\n<p><strong>London:<\/strong> The GSMA today  announced the NFC Experience at Mobile Asia Expo, an interactive experience through which exhibitors,  vendors and attendees will be able to use mobile Near Field Communication (NFC)  technology to exchange information and conduct transactions. Additionally, the  GSMA announced several new keynote speakers for the Mobile Asia Expo conference  programme, as well as new exhibitors and sponsors participating across key  programmes at the event. Mobile Asia Expo will take place 26-28 June at the  Shanghai New International Exhibition Centre (SNIEC) in Shanghai. <\/p>\n<p>\u201cWe\u2019re excited to  launch the NFC Experience for Mobile Asia Expo, as it provides attendees the  opportunity to experience first-hand the power of NFC technology throughout the  Mobile Asia Expo venue, as well as in the Pudong area of Shanghai,\u201d said  Michael O\u2019Hara, Chief Marketing Officer, GSMA. \u201cWe hope that all attendees will  take advantage of the many benefits of NFC, from information access and  download to retail transactions, among others.\u201d <\/p>\n<p><strong>A  Mobile Asia Expo First \u2013 the NFC Experience<\/strong><br \/>\nAs part of the first  NFC Experience at Mobile Asia Expo, the GSMA will showcase an integrated range  of mobile NFC services. Attendees with NFC-enabled handsets will be able to utilise  NFC technology at locations throughout the SNIEC and the adjacent Kerry Hotel.  The NFC Experience features: <\/p>\n<ul>\n<li><strong>NFC  Centre<\/strong> \u2013 Anchored by the  NFC Lounge, this dedicated area located in the heart of exhibition will  showcase NFC-enabled handsets, as well as a number of NFC-based services from  players across the ecosystem; <\/li>\n<li><strong>NFC  Experience Zones<\/strong> \u2013 More than a  dozen NFC Experience Zones will be strategically placed around the Expo, enabling  attendees with NFC handsets to download information and maps, test out NFC  vending machines, interact with smart posters and join in an NFC treasure hunt  throughout the Expo; <\/li>\n<li><strong>MAE  NFC University Challenge<\/strong> \u2013 In  this essay competition, university students from around the region are invited  to outline their visions for the future of NFC and how it can solve everyday  problems; and<\/li>\n<li><strong>NFC-Enabled  Retail Zone<\/strong> \u2013 Attendees can  use NFC handsets to receive discount offers and purchase products in the nearby  shopping mall.<\/li>\n<\/ul>\n<p>China Mobile is the NFC Experience  Official Operator Partner for  Mobile Asia Expo. For more information on the NFC Experience, visit <a href=\"http:\/\/www.mobileasiaexpo.com\/nfc-experience\/\" target=\"_blank\">www.mobileasiaexpo.com\/nfc-experience\/<\/a>.<\/p>\n<p><strong>New Mobile Asia Expo Keynotes<\/strong><br \/>\nThe following CEOs  and senior executives from companies across the mobile ecosystem have been  confirmed for the keynote programme at Mobile Asia Expo, including:<\/p>\n<ul>\n<li>Rajeev Singh-Molares,  President \u2013 Asia Pacific, Alcatel-Lucent<\/li>\n<li>Manoj Kohli, MD and  CEO (International), Bharti Airtel<\/li>\n<li>Jinwoo So, President and CEO, SK Planet<\/li>\n<li>Jon Fredrik Baksaas,  President and CEO, Telenor Group<\/li>\n<li>David Thodey, CEO,  Telstra<\/li>\n<\/ul>\n<p>These executives join previously announced Mobile  Asia Expo keynote speakers:<\/p>\n<ul>\n<li>Franco Bernab\u00e8, Chairman, GSMA and Chairman and CEO,  Telecom Italia Group <\/li>\n<li>Suk-Chae Lee, Chairman and CEO, KT Corp. <\/li>\n<li>Kaoru Kato, President and CEO, NTT DOCOMO <\/li>\n<li>Hakam Kanafani, Group CEO, Turk Telekom <\/li>\n<\/ul>\n<p>For more information on the Mobile  Asia Expo keynotes, as well as the full conference programme, visit <a href=\"http:\/\/www.mobileasiaexpo.com\/conference\" target=\"_blank\">www.mobileasiaexpo.com\/conference<\/a>. <\/p>\n<p><strong>New Additions to Mobile Asia Expo  Exhibition<\/strong><br \/>\nThe Mobile Asia Expo exhibition will include more  than 200 companies across the broad mobile ecosystem, as well as from adjacent  industries. The three Chinese mobile network operators, China Mobile, China Telecom  and China Unicom, will showcase their services and solutions on the exhibition  floor, along with other newly confirmed exhibitors including Accenture, Alcatel-Lucent  Shanghai Bell, Chunghwa Telecom, RaceLogic, Rohde  &amp; Schwarz, Shanghai Feixun Communication Co., Sony Mobile Communications  and Telecom Italia Sparkle. For a full list of exhibitors, visit <a href=\"http:\/\/www.mobileasiaexpo.com\/expo-overview\/\" target=\"_blank\">www.mobileasiaexpo.com\/expo-overview\/<\/a>. <\/p>\n<p><strong>New Developments in App Planet<\/strong><br \/>\nApp Planet presents a unique opportunity for attendees to explore the  many dimensions of the ever-changing and critically important mobile apps  market. Companies including Aptoide, Mobile Systems Inc. and Pandit Holdings  have signed on to exhibit in the App Zone, while the GSMA will hold an  application developer conference as part of App Planet on Wednesday, 26th  June. For more information, visit <a href=\"http:\/\/www.mobileasiaexpo.com\/app-planet\" target=\"_blank\">www.mobileasiaexpo.com\/app-planet<\/a>.<\/p>\n<p><strong>Updates  for the Innovation Labs<\/strong><br \/>\nThe GSMA announced new companies presenting in the Innovation Labs, an open  stage located on the Mobile Asia Expo exhibition, where companies can highlight  products,  technologies and services, as well as strategies to solutions-and-impact\/connectivity-for-good\/public-policy\/regulatory-environment\/mobile-energy-efficiencyt the needs of the  mobile ecosystem. Companies currently scheduled to present Innovation Lab sessions include Canonical, comScore, DTS and McAfee. FingerQ is the  Platinum Sponsor for the Innovation Lab in Hall N1. For more information, visit <a href=\"http:\/\/www.mobileasiaexpo.com\/innovation-labs\/\" target=\"_blank\">www.mobileasiaexpo.com\/innovation-labs\/<\/a>.<\/p>\n<p><strong>IBM  Sponsors Connected Living Asia Summit<\/strong>I<br \/>\nBM is the Sponsor for the Connected Living Asia Summit, a three-day, open industry event that will explore  the latest developments in and future direction of the M2M and Connected  Experiences market, with a particular focus on Asia.&nbsp;The Connected Living  Summit will take place 24-26 June, and will also feature the Smart Cities  Forum. For more information, visit <a href=\"http:\/\/www.mobileasiaexpo.com\/connected-living\/\" target=\"_blank\">www.mobileasiaexpo.com\/connected-living\/<\/a>.<\/p>\n<p><strong>Trade  Hub: Facilitating and Streamlining Business<\/strong><br \/>\nMobile Asia Expo again offers business attendees the  Trade Hub, an online deal-making platform that brings together solutions  providers with senior decision makers from mobile operators, facilitating  engagement and potential partnership discussions. Through the Trade Hub,  sponsoring companies enter criteria to identify possible business partners and  opportunities and the system then matches them with appropriate buyers, all of  whom have been pre-qualified by the GSMA. Sponsors for the Trade Hub include  comScore, IBM, Oracle and SAP. For more information on participating in the  Trade Hub, please contact <a href=\"mailto:tradehubconcierge@mobileasiaexpo.com\">tradehubconcierge@mobileasiaexpo.com<\/a>.<\/p>\n<p><strong>Mobile Asia Expo Registration Is Now  Open<\/strong><br \/>\nRegistration to attend Mobile Asia Expo is now open  online and individuals wishing to attend the conference programme or visit the  exhibition can access information on the different pass types and pricing at <a href=\"http:\/\/www.mobileasiaexpo.com\/registration\/\" target=\"_blank\">http:\/\/www.mobileasiaexpo.com\/registration\/<\/a>.<\/p>\n<p>For more information  on Mobile Asia Expo 2013, including details on how to attend, exhibit or  sponsor, please visit <a href=\"http:\/\/www.mobileasiaexpo.com\/\" target=\"_blank\">www.mobileasiaexpo.com<\/a>.<\/p>\n<p align=\"center\">-ENDS-<\/p>\n<p><strong>About  the GSMA<\/strong><br \/>\nThe GSMA represents the interests of mobile  operators worldwide.&nbsp;Spanning more than 220 countries and territories, the GSMA unites  nearly 800 of the world\u2019s mobile operators with more than 230 companies in the  broader mobile ecosystem, including  handset makers, software companies, equipment providers and Internet companies,  as well as organisations in industry sectors such as financial services,  healthcare, media, transport and utilities. The GSMA also produces  industry-leading events such as the Mobile World Congress and Mobile Asia  Expo.\u00a0 <\/p>\n<p>For more information, please visit the GSMA  corporate website at <a href=\"https:\/\/www.gsma.com\">www.gsma.com<\/a> or Mobile World Live, the  online portal for the mobile communications industry, at <a href=\"http:\/\/www.mobileworldlive.com\" target=\"_blank\">www.mobileworldlive.com<\/a><\/p>\n<p><strong>Media Contact:<\/strong><br \/>\nCharlie  Meredith-Hardy (UK)<br \/>\n+44  207 067 0647<br \/>\n<a href=\"mailto:CMeredith-Hardy@webershandwick.com\">CMeredith-Hardy@webershandwick.com<\/a> <\/p>\n<p>Palmer  Wang (Beijing)<br \/>\n+86  10 8569 9946&nbsp;<br \/>\n<a href=\"mailto:pwang@webershandwick.com\">pwang@webershandwick.com<\/a> <\/p>\n<p>Ava  Lau (Hong Kong)<br \/>\n+852  2533 9928<br \/>\n<a href=\"mailto:alau@webershandwick.com\">alau@webershandwick.com<\/a> <\/p>\n<p>GSMA Press Office<br \/>\n<a href=\"mailto:press@gsma.com\">press@gsma.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GSMA Also Announces New Event Features, Exhibitors, Sponsors and Speakers London: The GSMA today announced the NFC Experience at Mobile Asia Expo, an interactive experience through which exhibitors, vendors and attendees will be able to use mobile Near Field Communication (NFC) technology to exchange information and conduct transactions. Additionally, the GSMA announced several new keynote [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[3],"tags":[],"algolia_discover_type":[6627],"class_list":["post-3956","post","type-post","status-publish","format-standard","hentry","category-press-release","algolia_discover_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>GSMA LAUNCHES NFC EXPERIENCE FOR MOBILE ASIA EXPO - Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/newsroom\/press-release\/gsma-launches-nfc\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GSMA LAUNCHES NFC EXPERIENCE FOR MOBILE ASIA EXPO\" \/>\n<meta property=\"og:description\" content=\"GSMA Also Announces New Event Features, Exhibitors, Sponsors and Speakers London: The GSMA today announced the NFC Experience at Mobile Asia Expo, an interactive experience through which exhibitors, vendors and attendees will be able to use mobile Near Field Communication (NFC) technology to exchange information and conduct transactions. 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