{"id":5871,"date":"2014-04-24T08:00:55","date_gmt":"2014-04-24T08:00:55","guid":{"rendered":"https:\/\/www.gsma.com\/newsroom\/?p=5871"},"modified":"2015-05-12T16:24:44","modified_gmt":"2015-05-12T16:24:44","slug":"gsma-encourages-next-generation","status":"publish","type":"post","link":"https:\/\/www.gsma.com\/newsroom\/press-release\/gsma-encourages-next-generation\/","title":{"rendered":"GSMA ENCOURAGES NEXT  GENERATION OF &#8220;CONNECTED WOMEN&#8221; TO EXPLORE CAREERS IN  TECHNOLOGY"},"content":{"rendered":"\n<p align=\"center\"><em>London Schoolgirls Build Mobile Apps in  Tech City on Girls in ICT Day<\/em><\/p>\n<p><strong>London:<\/strong> The  GSMA will today host an interactive app building workshop to celebrate Girls in  ICT Day <sup>1<\/sup>, the ITU&rsquo;s annual global initiative to empower and encourage  young women to consider studies and careers in ICT. A class of 13-year-old schoolgirls  from east London school Bethnal Green Academy will visit creative hub BL-NK in  London&rsquo;s Tech City to gain perspectives and insights from four successful women  in technology and to build their own mobile apps.<\/p>\n<p>Speakers at the event  include: <\/p>\n<ul>\n<li>Maria Molina, Principal, Communications, Media &amp; Technology, AT  Kearney<\/li>\n<li>Ranwa Sarkis, Head of Sales Operations, Facebook<\/li>\n<li>Anne Bouverot, Director General, GSMA<\/li>\n<li>Lucy Paine, Junior Project  Manager, Telef\u00f3nica<\/li>\n<\/ul>\n<p>Each speaker will share their personal experiences and offer words of  advice to inspire the young female audience, a number of whom have yet to decide on their GCSE  subjects. Members of the GSMA will also work with groups of students to mentor  them for the day and share their own personal insights and experiences of  working in the mobile industry. The aim of the event is to encourage these  students to consider taking STEM (science, technology, engineering and  mathematics) subjects and to explore the exciting and varied career  opportunities in technology. <\/p>\n<p>&ldquo;There is much  more to be done to encourage girls to pursue learning in subjects such as  engineering and computer science, which open up possibilities of working in  exciting careers in technology,&rdquo; said Anne Bouverot, Director General, GSMA. &ldquo;Mobile is a particularly dynamic and  vibrant area right now and it can also open up career opportunities across a  range of industry sectors, for example, creating connected cars, advancing  mobile commerce or even designing the master plan for a smart city. We are  delighted to support the ITU&rsquo;s Girls in ICT Day to help develop those critical  science, technology and math skills that can serve as a foundation for a  variety of careers.&rdquo; <\/p>\n<p>\u201cI warmly welcome the GSMA\u2019s Connected Women initiative to help close the ICT skills gender gap and attract and retain female talent in the mobile industry. The continued growth and development of vital tech skills and expertise in London and our major cities will ensure the future of the UK digital success story,\u201d said Joanna Shields OBE, Chairman of Tech City UK and UK Ambassador for Digital Industries. \u201cDigital innovation is helping us reimagine entire industries, generate economic growth and create new jobs. I hope that today\u2019s app workshop in Tech City will inspire local schoolgirls to study STEM subjects as foundation for future, exciting careers in the technology sector.&#8221;<\/p>\n<p>A range of apps will be developed  by the schoolgirls:<\/p>\n<ul>\n<li><em>Beat the Bullies<\/em> &#8211; resources and videos to help children who are being bullied or who  think their friends are in trouble<\/li>\n<li><em>Local Lowdown<\/em> \u2013 activities to do in their local area including shops, socialising and  maps<\/li>\n<li><em>My Digital Hero<\/em> &#8211; pick someone they look up to (anyone from Lady Gaga to Emma Watson)  and create an app dedicated to her, featuring videos, quotes and pictures<\/li>\n<li><em>Top Tech Tips<\/em> &#8211; create a set of tips and tricks for new users of a specific  technology (e.g. Facebook, iPhone) <\/li>\n<\/ul>\n<p>&ldquo;It will be great to see  these London schoolgirls inspired to study STEM subjects and get a taste of the  varied career opportunities in technology,&rdquo; said Ranwa Sarkis, Head of Sales  Operations at Facebook. &ldquo;There is still a way to go to increase women&rsquo;s participation  in the dynamic and innovative technology sector and many organisations are  working to drive this change. At Facebook we strive to provide an environment  that nurtures, supports and develops talent at all levels, whether female or  male. It is exciting to see initiatives like this from the GSMA, which provides  a hands-on experience of building mobile apps, influencing young girls&rsquo;  thinking at an early stage.&rdquo;<\/p>\n<p>According to AT Kearney, women now account for one  third of managers, directors and senior officials in the UK<sup>2<\/sup>. The  GSMA Connected Women initiative places the mobile industry at the forefront in  accelerating the rise of the female economy. This includes working together to  close the ICT skills gender gap, to attract and retain female talent and to  encourage female leadership in industry whilst addressing the gaps in female  participation and skills that have the potential to hold back productivity and  commercial success.<\/p>\n<p>The Connected Women programme is focused on creating global awareness of the  business case for greater involvement of women in the mobile industry and to motivate the sector to take positive action.  In addition to today&rsquo;s workshop, the Connected Women programme has hosted other  successful events in Barcelona, London, New York and  Shanghai. To find out  more about the GSMA Connected Women initiative, visit <a href=\"https:\/\/www.gsma.com\/events\/\">www.gsma.com\/events\/connected-women<\/a><\/p>\n<p align=\"center\">-ENDS-<\/p>\n<p><strong>Notes to  Editors<\/strong><br \/>\n<sup>1<\/sup> For more information about Girls in ICT Day, visit <a href=\"http:\/\/girlsinict.org\/\" target=\"_blank\">http:\/\/girlsinict.org<\/a><br \/>\n<sup>2<\/sup>  The Rise of the Female Economy in B2B, AT Kearney (source: Office for National  Statistics): <a href=\"http:\/\/www.atkearney.com\/en_GB\/marketing-sales\/ideas-insights\/the-rise-of-the-female-economy-in-b2b\" target=\"_blank\">http:\/\/www.atkearney.com\/en_GB\/marketing-sales\/ideas-insights\/the-rise-of-the-female-economy-in-b2b<\/a><\/p>\n<p><strong>About the GSMA<\/strong> <br \/>\n  The GSMA represents the  interests of mobile operators worldwide.&nbsp;Spanning more than 220 countries and territories,  the GSMA unites nearly 800 of the world&rsquo;s mobile operators with 250 companies  in the broader mobile ecosystem, including handset and device makers, software companies,  equipment providers and Internet companies, as well as organisations in  industry sectors such as financial services, healthcare, media, transport and  utilities. The GSMA also produces industry-leading events such as Mobile World  Congress and Mobile Asia Expo. <\/p>\n<p>For more information, please  visit the GSMA corporate website at <a href=\"https:\/\/www.gsma.com\">www.gsma.com<\/a>.  Follow the GSMA on Twitter: @GSMA. <\/p>\n<p><strong>Media Contacts<\/strong> <br \/>\n  For the GSMA<br \/>\n  Elli Karagiorgas<br \/>\n  +44 (0)7867 652 754<br \/>\n  <a href=\"mailto:elli.karagiorgas@webershandwick.com\">elli.karagiorgas@webershandwick.com<\/a>&nbsp;<\/p>\n<p>GSMA Press  Office <br \/>\n  <a href=\"mailto:pressoffice@gsma.com\">pressoffice@gsma.com <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>London Schoolgirls Build Mobile Apps in Tech City on Girls in ICT Day London: The GSMA will today host an interactive app building workshop to celebrate Girls in ICT Day 1, the ITU&rsquo;s annual global initiative to empower and encourage young women to consider studies and careers in ICT. A class of 13-year-old schoolgirls from [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":5891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[3],"tags":[],"algolia_discover_state":[6602],"algolia_discover_topic":[],"algolia_discover_region":[],"algolia_discover_type":[6627],"algolia_discover_series":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.0 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GSMA ENCOURAGES NEXT GENERATION OF &quot;CONNECTED WOMEN&quot; TO EXPLORE CAREERS IN TECHNOLOGY - Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/newsroom\/press-release\/gsma-encourages-next-generation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GSMA ENCOURAGES NEXT GENERATION OF &quot;CONNECTED WOMEN&quot; TO EXPLORE CAREERS IN TECHNOLOGY\" \/>\n<meta property=\"og:description\" content=\"London Schoolgirls Build Mobile Apps in Tech City on Girls in ICT Day London: The GSMA will today host an interactive app building workshop to celebrate Girls in ICT Day 1, the ITU&rsquo;s annual global initiative to empower and encourage young women to consider studies and careers in ICT. 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