{"id":97,"date":"2012-02-07T11:02:38","date_gmt":"2012-02-07T11:02:38","guid":{"rendered":"http:\/\/www.gsmassociation.co.uk\/newsroom\/?p=97"},"modified":"2015-05-15T14:48:09","modified_gmt":"2015-05-15T14:48:09","slug":"gsma-provides-further-updates-on-mobile-world-congress-2012","status":"publish","type":"post","link":"https:\/\/www.gsma.com\/newsroom\/press-release\/gsma-provides-further-updates-on-mobile-world-congress-2012\/","title":{"rendered":"GSMA Provides Further Updates on Mobile World Congress 2012"},"content":{"rendered":"
\n

Facebook CTO Bret Taylor to Present at Mobile World Congress; New Companies Join mPowered Brands Programme, App Planet and Forum Series<\/h2>\n

The GSMA today announced further updates for the upcoming Mobile World Congress, which will be taking place 27 February \u2013 1 March, 2012 at the Fira de Barcelona Montju\u00efc in Barcelona. The GSMA outlined new developments in the conference programme, as well as new companies participating in App Planet and the mPowered Brands Programme.\u201cWith more than 60,000 attendees expected in Barcelona, Mobile World Congress 2012 is shaping up to be the most exciting edition yet,\u201d said Michael O\u2019Hara, Chief Marketing Officer, GSMA. \u201cWith an unparalleled list of executives in the conference programme, and with new and varied companies, such as Carphone Warehouse, Citibank, eBay, Facebook, Ford and MTV, taking part in other areas of the event, it\u2019s clear that Mobile World Congress is the must-attend mobile event of the year. We\u2019re looking forward to a great show.\u201d<\/p>\n

New Speakers at Mobile World Congress<\/h3>\n

The GSMA announced that Santiago Fern\u00e1ndez Valbuena, Chairman and CEO, Telef\u00f3nica Latin America, will be speaking in the Mobile World Congress keynote programme, in a session focusing on mobile operator strategies in developing markets. The GSMA also announced that Bret Taylor, CTO of Facebook, will be presenting in a special Mobile World Live Extra session, kicking off the \u201cMobile Application\u201d conference track at the Mobile World Congress conference. This session will be held on Monday, 27 February and will be broadcast over the Internet and on Mobile World Live TV.<\/p>\n

In addition to the keynote programme, the 2012 conference will also include dedicated tracks on applications, cloud computing, embedded mobile, mobile advertising, mobile health, mobile money, next-generation technologies and OSS\/BSS, as well as sessions exploring business strategy, developing markets, devices, network capacity, regional issues and social media, among other subjects. The GSMA has partnered with the \u2122 Forum to develop the \u201cBusiness Transformation\u201d conference track on Monday, 27 February, and with the NGMN Alliance to develop the \u201cTechnology Evolution\u201d sessions taking place on Thursday, 1 March.<\/p>\n

For the list of keynote speakers, as well as complete information on the four-day conference programme, please go to http:\/\/www.mobileworldcongress.com\/conference\/<\/a>.<\/p>\n

New Participants in mPowered Brands Programme Introduced for Mobile World Congress 2012, the mPowered Brands Programme provides an indispensible opportunity for professionals across the mobile marketing ecosystem to gain important and timely insights, practical knowledge and innovative solutions from the companies at the forefront of mobile marketing today.<\/p>\n

A key element of the mPowered Brands Programme are the mPowered Brands Theatres, providing an environment for marketers, ad agencies, media companies and advertising technology companies to host clients and prospects and provide company and solutions updates, product and service demonstrations, case studies and workshops related to mobile marketing. mPowered Brands Theatre sessions at Mobile World Congress include:<\/p>\n