Headquartered in Atlanta, Georgia, GSMA North America represents and leads mobile network operators in the United States, Canada, Greenland and Caribbean. Working alongside some of the mobile industry’s most influential companies, GSMA North America aims to increase the region’s commercial opportunities and develop a collaborative and socially responsible and ecosystem. In this mission, GSMA North America convenes several leading annual industry events, provides the regulatory expertise and technical knowledge to support network optimisation.

GSMA North America plays an integral role in the deployment of emerging technologies and digital solutions, ensuring that North America remains an innovative and prosperous market. Last year, it supported commercial launches of multiple Mobile IoT networks in the U.S. and Mexico, thus laying the foundation for the arrival of a huge number of low-cost, low-power IoT devices and services. As of July 2018, it has facilitated full-IP operator Interconnects of Advanced Communication services, Business Messaging Labs, pre-commercial pilots, monthly active users of RCS (rich communication services), and interoperable operator identity solutions. Furthermore, GSMA North America continues to support the global GSMA programmes in driving 5G Fixed Wireless Access with operators, achieving commercial success for Mobile Connect and driving the launch of commercial Mobile IoT networks .

Meet the North America Team

Executive Leadership

Michael O’Hara

Michael O’Hara

Chief Marketing Officer, GSMA

As Chief Marketing Officer for the GSMA, Michael O’Hara leads the GSMA’s global marketing and communications programmes and initiatives, working in close partnership with the organisation’s membership to identify, prioritise and execute on strategic marketing issues for the mobile industry. Before joining the GSMA in 2008, Michael was the General Manager for Marketing and Industry Management within the Communications Sector at Microsoft. In this role, he led Microsoft’s initiatives to deliver world-class software solutions to the communications industry, including telecommunications companies, hosting service providers and media and entertainment organisations. Prior to Microsoft, Michael was Vice President, Marketing at Sonus Networks, a leading provider of carrier voice over IP (VoIP) solutions, where he drove the company’s marketing strategy and oversaw all marketing functions. In that capacity, he spearheaded the business strategy to re-focus Sonus into the wireless communications market and established the company as a major player in the VoIP domain. Previously, Michael served as Chief Marketing Officer at Nortel Networks in Europe. In that role, he had responsibility for Nortel’s marketing and sales operations programs in Europe, the Middle East and Africa, directing functions such as public relations, advertising, government relations, analyst relations, events, customer training and field marketing. Prior to that, Michael was Vice President of Global Business Operations reporting to the Chief Operating Officer, and he also held management positions in a number of areas including sales, operations, customer service and manufacturing engineering with Nortel Networks in Europe. He holds an honours degree in Electrical and Electronic Engineering from the Queens University of Belfast.

John Hoffman

John Hoffman

CEO and Director, GSMA Ltd.

John Hoffman is CEO and Director for GSMA Ltd., a wholly-owned subsidiary of the GSMA. In this role, John oversees various lines of business, including the GSMA’s portfolio of award-winning trade shows and conferences, its online, print and broadcast media properties, industry research services and a range of network managed services. John brings more than 25 years’ experience to the GSMA. Prior to his current role in GSMA Ltd., John was CEO and Director of fastmobile, Inc., a supplier of software-based network operator solutions. Before fastmobile, he was the President, CEO and Director of Roamware, Inc., a global provider of voice and data roaming solutions. In addition, John has held executive level positions at several mobile telecommunications companies including BellSouth, Pocket Communications and SONOFON. He has also served as an independent mobile industry consultant, leading projects with the GSMA, BellSouth, Palm and PCSOne, among others. John is a member of the Future Trends Forum, Bankinter’s global think task focused on issues impacting Spanish society and businesses. He serves on the GSMA Ltd. Board of Directors as well as the Board of the Mobile World Capital Barcelona Foundation. John is the author of the “Wireless Evolution Insider” by the GSMA as well as “GPRS Demystified”, published by McGraw-Hill Professional. John holds Bachelors and Masters degrees in Architecture from the University of Michigan, a Masters of Business degree from the University of Phoenix and is a licensed architect in the state of Colorado.

Bob Puglielli

Bob Puglielli

P&L & General Manager for Events, GSMA Ltd.

Bob Puglielli joined GSMA Ltd in August 2008 as the P&L & General Manager for Events based in the North American office in Atlanta , GA. Puglielli, currently oversees all conference events which includes award – winning trade shows such as Mobile World Congress, Mobile World Congress- Shanghai and the M360 Series. He is also responsible for the development of new products and programs. Puglielli comes to GSMA from the Mobile Carrier industry from Cingular Wireless, where he served as Vice-President and General Manager for a number of markets. He was responsible for Market Sales Generation, Profit & Loss, and Strategic Business Planning. Prior to his tenure at Cingular Wireless, Puglielli worked for BellSouth Mobility, Inc in Atlanta, GA as Vice President of Sales & Marketing. He was responsible for developing marketing, advertising, promotions and product strategies. Puglielli earned his bachelor’s degree in Marketing and Economics from University of Texas at Arlington.

North America Regional Team

Ann Tavares Lattibeaudiere

Ana Tavares Lattibeaudiere

Head of North America, GSMA

As Head of North America, Ana has responsibility for representing and leading all GSMA activities in the North American region. Ana has been working in the GSMA since 2005. She started under the Chief Strategy Officer and was part of the team that was responsible for the exponential growth the GSMA has undergone in the last 13 years – acquisition of Mobile World Congress, creation of Mobile for Development and the ultra-low cost handset project that reduced the cost of entry-level phones by over 50%. After her role in strategy, she went on to create and lead GSMA’s global efforts on Internet of Things (including the IOT Advisory Board) reporting to GSMA’s CTO. She created GSMA’s Connected Car Forum and led various Operator / Government partnerships in the Education, Smart Cities and Healthcare industries (from Philippines to Dubai). She also created one of GSMA’s most successful exhibition concepts – the Innovation City. Prior to joining the GSMA, she held various strategy consultancy positions at BCG, Deloitte Consulting and Accenture. Ana began her career in Private Banking at Merrill Lynch.

Carlos J. Bosch

Carlos J. Bosch

Head of Technology, North America, GSMA

Carlos Bosch oversees the adoption and implementation GSMA’s technical strategic programmes ensuring that a consistent, interoperable and standardised set of specifications are deployed by mobile operators. During his career, he has been responsible for product development, testing and operations of VAS and IMS related products with operators and vendors. He studied Engineering and Applied Mathematics at West Virginia State University.

Dan Norman

Head of Strategic Engagement – North America, GSMA

Dan Norman is the Head of Strategic Engagement for North America at the GSMA. He has more than 35 years of experience in the domestic and international wireless telecommunications industry, 25 of those years with AT&T Mobility. His last position at AT&T Mobility was the Vice President & General Manager over Florida. Dan has held senior level positions in General Management, Marketing and New Product Research & Development. He is highly skilled in wireless operations, innovation, start-ups and merger management. Additionally, Dan holds 7 patents for products in the wireless industry.

Eliza Chisholm – MBA

Regional Marketing Manager, North America

As Marketing Manager for the North America Region, Eliza is responsible for the regional content, branding, digital and social management, and events’ communications in addition to providing marketing support for the global GSMA Programmes. She also leads and manages the newly launched GSMA Tech4Girls program, along with the other Women4Tech initiatives for North America. As a young professional, Eliza is extremely passionate in using her works and talents toward the advancement of young girls in technology in alignment with the Sustainable Development Goals – Gender Equality & Quality Education. Prior to GSMA, Eliza acquired marketing experience for various companies in Charleston and San Francisco where she led in creating new content management and digital campaigns. Eliza received a Masters of Business Administration (MBA) with a Marketing concentration from the College of Charleston, S.C. in May 2016 and holds a Bachelors of Business Administration in International Business with a Marketing concentration in which she graduated with Honors (Cum Laude). Prior to graduate school, she worked at a leading global immigration law firm in Atlanta, GA. Eliza looks forward to further empowering the youth and fellow young professionals through her works, leadership, involvement, and passion and seeks to amplify her skillset on a global scale.

Ivette Lopez Sisniega

Ivette Lopez Sisniega

Director of Public Relations, GSMA North America, GSMA

Ivette Lopez Sisniega is the Director of Public Relations for the GSMA’s North America region and Mobile World Congress Americas. Ivette joined the GSMA in 2017 from InterContinental Hotels Group, where she helped establish global B2B communications initiatives. She also worked at UPS as Global Corporate Communications and PR Manager, leading media relations for the healthcare logistics segment of the company’s business. Before then, Ivette worked at Sony Mobile as External PR Manager of the Americas, where she set public relations and social media strategies for product launches, sponsorships and events, and managed regional internal communications before joining the Global Public Relations team. Prior to Sony Mobile, Ivette spent just over six years with FleishmanHillard working primarily on the AT&T consumer business including the SBC acquisition, DSL launch, Cingular Wireless merger, U.S. Hispanic media relations, sponsorship and marketing efforts, launching the company’s Latino social media channels. Ivette has extensive experience with diversity and inclusion efforts, having created and participated in Employee and Business Resource Groups. Ivette is the 2016 recipient of the Georgia Diversity Council’s Rising Star Award and serves on the National Board of Governors of the Human Rights Campaign. Ivette holds dual Bachelor of Arts degree in Mass Communications and Spanish from Texas State University.

Judith Azcunes

Technology Project Manager, GSMA North America

Judith Azcunes joined the GSMA North America team in 2016 and is in charge of the region’s Project Management, providing support and coordination across programmes, and also supporting different activities including regional events. Judith is a certified PMP and began her career in Venezuela working in consulting companies dedicated to ERP and data collection systems. Judith graduated Cum Laude with a degree in Managerial Sciences and Logistics and has been working as Project Manager in technology for more than 15 years.

John Hoffman

Michael Poffenberger

Director of Strategic Engagement, North America

As Director of Strategic Engagement, Michael is responsible for regional-specific and originated initiatives in North America. At GSMA, Michael previously served in Corporate Development and Strategy roles as well as the Head of North America Market Development. Prior to GSMA, Michael was responsible for Cox Communications’ Wireless product and strategy focused on their MSO Joint Ventures, MVNO, MNO and Metro WiFi initiatives. Michael has previously served in senior level product and strategy positions for Cox Communications, AT&T, CA (Computer Associates) and Here. Additionally, Michael holds 14 patents for wireless, video and internet products.

John Hoffman

Raymond Kimble

Regional Public Policy and Regulatory Manager, North America

As the Public Policy and Regulatory Manager for North America, Ray is responsible for coordinating and driving issue agendas with policy makers and influencers inside and outside of the government; as well as working with GSMA members and stakeholders to help coordinate public policy and regulatory issues as the relate to the telecommunications and mobile ecosystem. Ray has extensive experience in working with the public and private sectors to drive innovative and international technology and policy initiatives focused on enabling technology to drive societal impacts.
Sanjay Nainwal

Sanjay Nainwal

Strategic Engagement Director, North America

Sanjay Nainwal is currently the Director of Strategic Engagement for the GSMA in North America. He supports the mobile operators in deployment of global programs in US and Canada, with focus on Identity and IOT. In his dual role, he manages all aspects of global technology partner management for the GSMA’s Mobile Connect Identity Program. He is a results-oriented professional with 24 years of solid experience in program, business operations and production technology management in the Telecom space. During his 15 years stint with Nokia, he held several global roles in Business & Operations Support System, Consulting & System Integration, and Delivery Operations. He is passionate about supporting UN Sustainable Development Goals, especially Gender Equality and
Quality Education. He has Masters in Industrial Engineering & Management and a Bachelor’s Degree in Production Engineering.

Sue Monahan

Sue Monahan

Director of GSMA North America

Sue Monahan was named Director of GSMA North America in 2002. In this role, Sue is responsible for managing all North American technical working groups in the areas of network interoperability, services, billing, roaming, fraud and security, standards, terminals, and smart cards. Sue is also responsible for liaising with the 4G Americas Board of Governors, global standards organizations, as well as her GSMA counterparts in other regions around the globe. Sue began her career 25 years ago at Bellcore (now part of Ericsson) working with the regional Bell Operators as a Senior Member of Technical Staff. In the mid 90s, Sue joined Verizon Wireless as a Senior Systems Engineer then later joined AT&T Wireless as the Director of Product Development and helped launch some of the first GSM networks in the U.S. In addition to her role with GSMA North America, she was named CEO of the Small Cell Forum in Feb 2014 where she is responsible for executive level carrier engagement and partnership development. She also provides leadership to the Forum’s technical groups and is also charged with providing succession management of the Forum. Sue graduated Cum Laude with a Bachelor of Science degree in Computer Science from the University of Delaware.

Beth Morrissey

Beth Morrissey

Senior Director, Marketing, GSMA

As Senior Director of Marketing, Beth Morrissey is responsible for leading external and internal communications programmes for the GSMA, including the organisation’s public relations, analyst relations, social media, executive communications and employee communications initiatives. Previously, Beth also oversaw the conference programmes at GSMA events including Mobile World Congress and Mobile World Congress Shanghai. Beth joined the GSMA in 2008 from Microsoft, where she was the Director of Marketing for Communications Sector, Microsoft’s sales and marketing organisation focusing on telecommunications, hosting and media & entertainment companies. Prior to Microsoft, Beth spent five years in marketing communications positions at Sonus Networks, most recently serving as Director of Global Marketing Communications. Beth also held PR roles at The Weber Group (now Weber Shandwick) and Wellfleet Communications/Bay Networks. Beth holds a Bachelor of Science degree in Business Administration from Northeastern University, with a dual concentration in marketing and management.


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