Mobile Privacy: Consumer research insights and considerations for policymakers

The GSMA has been working closely with its members to proactively address key mobile privacy challenges and, as part of this, commissioned this global research study on more than 11,500 mobile users across 8 markets: Brazil, Colombia, Indonesia, Malaysia, Mexico, Singapore, Spain and the UK. The research examines user privacy concerns and how they influence their attitudes towards the mobile internet and apps, and the adoption of these services. The findings show that mobile users from all countries share similar attitudes and concerns about their privacy. This paper presents the key consumer research findings on privacy and data protection and discusses the implications for policymakers.