The Internet Value Chain: A study on the economics of the internet
‘The Internet Value Chain’, examines the market structure, economic drivers and financial performance of the global internet economy and its respective segments. Developed by A.T. Kearney for the GSMA, this report presents an insightful view of the development of the internet over the past five years and the dynamics that are shaping its future. It assesses how the internet ecosystem has developed, the impact on mobile network operators and how market positions have shifted.
The GSMA commissioned this research to construct a high-level view of the internet economy – providing a factual baseline that mobile operators, policymakers and other stakeholders can use to assess the opportunities, competitive dynamics and overall health of the internet ecosystem.