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Advanced device insight and intelligence is supporting operators thoughtful decision making

23 May 2018

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When faced with crucial strategic investments, one of APAC’s mobile network operator’s has already made extensive use of device data provided in a timely fashion, by the GSMA, to hone its network and marketing strategies. Recently added characteristics include OEM …


New IoT & Wearable Device Detection

15 February 2018


GSMA Device Map is now capturing the IoT device category to allow a range of important analytics to be developed by operators and their vendors, for example How many automated devices verses human operated devices on the network at any …


New eSIM Detection

15 February 2018


GSMA Device Database is now capturing information concerning embedded or removable UICCs and eUICCs thanks to guidance from the GSMA Terminal Steering group. This new data will enable network subscriber analytics to reveal a new level of intelligence such as …


Success in IMEI Blacklisting to be Built on at Mobile World Congress 2018

12 February 2018


Jason Smith, Senior Director, IMEI Services, GSMA Mobile device thefts are at historically low levels in several countries.  In the UK, for instance, it was reported at the end of last year that thefts have reached their lowest level for …


GSMA Device Map Enables Asian MNO to Sharpen Strategy

23 November 2017


One of Asia’s mobile network operators is making extensive use of device data provided by the GSMA to hone its network and marketing strategies. Facing a series of key investment decisions, the operator employed GSMA Device Map to paint a …


GSMA Blacklist & GSMA Device Check are contributing to reducing phone thefts across the Americas

23 November 2017


Jason Smith, Senior Director, IMEI Services, GSMA The market for second-hand phones has grown considerably over recent years. As people regularly upgrade to new models, and dispense with what remains a valuable asset, it has become increasingly common for used …


Getting the Right Message to the Right Customer: Driving 20 Billion Global Interactions

02 November 2017


Holly O’Hora, Product Marketing Manager at Neustar Mobile messaging is the preferred communication for both businesses and consumers. With a 98% open rate, versus the 20% open rate for email, the precision of the telephone number being messaged is crucial. Successful …


Need to maximise the secondary value of devices?

20 September 2017


Manage trading in second-hand devices including verifying device ownership before you allow it into your supply chain. As Smartphones have become the norm among mobile users, so too has the procedure of trading in a previous handset when upgrading to …


The mobile industry’s little-known market worth over $17Bn each year

19 July 2017


Adrian Dodd, Senior Director, IMEI & Number Portability Services, GSMA What happens to used phones? This was one of the central points raised in the session I moderated at last month’s Global Device Summit in Shanghai. As put by HYLA …


Chinese mobile manufacturers are convened by GSMA and TAF to understand the importance of IMEI Integrity

19 July 2017


Adrian Dodd, Senior Director, IMEI & Number Portability Services, GSMA As China experiences rapid growth in connectivity afforded by the increase in mobile phone ownership, the nation’s mobile industry casts its eye on how to improve device and service quality …


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