GSMA PathFinder™, powered by Neustar, is a real-time telephone number information service that authoritatively identifies the world’s in-use fixed and mobile numbers by the operator, corrected with updates from the 4.6 billion phone numbers, subject to portability. It provides businesses, mobile operators and aggregators access to the critical information they need to communicate with their customers anywhere in the world.
The Power of GSMA PathFinder™
- Reduce costs eliminating incremental fees and optimizing commercial agreement rates
- Increase traffic delivery success for greater campaign and ecommerce results
- Gain confidence through use of a carrier grade, proven solution
- Seamlessly access data and new portability countries with continuous updates using a Log in with the standardised interface
Ever receive an SMS from the airline saying that your flight is delayed? What about an SMS to verify your lost password?
That’s A2P (application-to-person) messaging. It’s the universal and convenient way that companies you do business with can get urgent information to you where and when you need it.
The mobile number provides a standard way to reach over 4.7 billion users, irrespective of technology, handset, or geography.
With two-thirds of the world owning a mobile phone, smart or basic, the mobile number enables global communications with consumers via SMS. Beyond all other messaging platforms combined, with walled gardens, mobile numbers have the greatest global reach as the identifier to authenticate users. The mobile number provides a standard way to reach over 4.7 billion users, irrespective of technology, handset, or geography.
