GSMA Device Database (formally known as MSR) is typically used for MDM services. When a mobile operator, or its agents, wish to offer a service to a consumer on their network they often need to establish the type of device in use from its IMEI. The TAC from the IMEI can be looked up in the Device Database for the device details.
Services which use Device Database are:
- Over the air device configuration
- Device customer care
- Device network performance management
- Promotional offer management
- Web content purposing
- Advertising
