Today, technological developments are accelerating, competition is increasing, and consumer behaviour is ever-changing. So having the ability to leverage your business resources to meet market demands and capitalise on opportunities is vital.
GSMA Device Map enables businesses in the ecosystem to make significantly smarter decisions and strategies. Consequently, optimising device management, network efficiency and mobile experiences, to directly improve business performance.
What is GSMA Device Map?
GSMA Device Map is the richest source of device data for the mobile ecosystem. Since it has all GSMA’s TAC (Type Allocation Code) data, as well as an additional 150+ device-capability characteristics – giving extra granularity. Markedly, from a global network of sources.
GSMA Device Map’s data is refreshed daily and accessed via an API. It’s available under licence and provided by DeviceAtlas.
Operators need to know more about the devices they connect. So they can provide the best service possible to their subscribers. GSMA Device Map doesn’t just give you data, but the insights, detail and analysis you need to plan your services effectively and efficiently. Firstly, a clear view of the types of devices on your network, secondly, their features and capabilities. Also, how many of each are in play at any given time.
Moreover, you and your service providers can reduce costs, time-consuming research, and manual updates.
Specifically, Device Map enables you to transform your business performance, with the ability to do all this:
- Improve subscriber experience, by understanding more about their devices – such as the exact marketing name, chipset and browser HTTP protocol
- Allocate traffic capacity far more accurately, with data on which devices are 2G – 5G
- Fine-tune network enhancements confidently, by knowing the performance levels of 4G and 5G devices, such as their uplink/downlink speeds, MIMO and QAM
- Avoid rate-plan misuse and facilitate best-rate plans, by identifying with precision the type of device. For example, a watch, payment terminal or smart meter
- Understand which types of IoT devices are on your network, and how they behave
- Analytics of usage and claim profiles
- BYOD and roaming ongoing support
Get more data on 4G and 5G devices
More data points on devices that support 4G and 5G have recently been added to GSMA Device Map. These can be used to improve service performance, by helping you fine-tune your network to suit your subscribers’ devices. Specifically, those that support 4G LTE, Carrier Aggregation Bands and 5G Network Bands. Including:
- Uplink/Downlink speeds, so you know which devices can support super-fast speeds
- MIMO support (Multiple Input Multiple Output) identifies device capability to support multiple simultaneous connections
- QAM (Quadrature Amplitude Modulation) levels identify the data density within the bandwidth. So you can see the connections the device can support. This data can show if a device is slow on your network because it hasn’t got the right QAM combination. Therefore, it can’t use the extra capacity that’s there
- Carrier Aggregation Bands identify whether the device can support more bandwidth to the connection, in the form of additional frequency blocks
The new data enables improved capacity planning, based on the proportion of subscriber devices supporting the different technologies. As well as real-time adjustments to capacity, based on devices’ capabilities.
How do insurers ensure that they have the most authoritative and up-to-date device intelligence to support new policy issuance and claims management? Today more and more companies in the insurance sector are turning to the GSMA TAC / IMEI datasets.