{"id":14519,"date":"2024-09-23T17:17:46","date_gmt":"2024-09-23T16:17:46","guid":{"rendered":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/?post_type=case_study&#038;p=14519"},"modified":"2024-09-24T10:31:35","modified_gmt":"2024-09-24T09:31:35","slug":"telefonica","status":"publish","type":"case_study","link":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/case-study\/telefonica\/","title":{"rendered":"Telefonica"},"content":{"rendered":"\n    \n    <section class=\"small-hero tw-bg-grey-dark\">\n        <div class=\"tw-relative tw-z-10 tw-overflow-hidden tw-flex tw-items-center tw-px-5\">\n            <div class=\"content tw-w-full tw-h-full tw-flex tw-items-center tw-z-30 tw-max-w-7xl tw-mx-auto\">\n                <div class=\"tw-relative tw-w-full tw-grid lg:tw-grid-cols-12 tw-gap-6 lg:tw-gap-5 tw-prose tw-prose-invert tw-text-white tw-prose-base tw-max-w-full prose-h1:tw-text-3xl lg:prose-h1:tw-text-[40px]\">\n                    <div class=\"tw-flex tw-flex-col tw-justify-center tw-pb-14 tw-pt-24 lg:tw-pt-56 lg:tw-col-span-7 tw-prose tw-prose-sm md:tw-prose-base lg:tw-prose-lg tw-prose-invert prose-h1:tw-pb-0 prose-h1:tw-pt-10 prose-h1:tw-leading-[1.1] prose-h1:tw-mb-0\"> \n                        <div class=\"tw-flex tw-gap-1 tw-prose tw-prose-invert tw-text-white tw-prose-sm prose-a:tw-font-light \"><a href=\"\/solutions-and-impact\/connectivity-for-good\/external-affairs\/\" aria-label=\"home\" target=\"_self\">Home<\/a><span>><\/span><span>Case Study<\/span><\/div>\n                        <h1 class=\"tw-text-pretty\">Telef\u00f3nica mitigates carbon emissions in AI systems<\/h1>        \n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"tw-absolute tw-inset-0 tw-z-[-1]\">\n                <div class=\"lg:tw-h-full tw-bg-fixed tw-w-full tw-bg-no-repeat tw-bg-top\" style=\"background-image:url(); background-size:cover\">\n                    <div class=\"tw-w-full tw-h-full tw-bg-[linear-gradient(-90deg,_rgba(0,_0,_0,_0.75)_0.7%,_rgba(0,_0,_0,_0.00)_100%)]\"><\/div>\n                <\/div>\n            <\/div>\n        <\/div>  \n    <\/section>\n\n\n\n        <div class=\"tw-custom-padding  \">\n            <div class=\"tw-max-w-7xl max-xl:tw-px-5 tw-relative tw-z-10 tw-mx-auto\">\n                <div class=\"tw-flex tw-flex-col tw-gap-y-6 \">\n                \n\n        <div class=\"content-module \">\n            <div class=\"tw-max-w-full tw-prose tw-prose-base \">\n                \n\n<h4 class=\"wp-block-heading\" id=\"h-the-challenge\">The Challenge<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">With increasing use of AI, it is becoming more important to enhance energy efficiency and reduce CO<sub>2<\/sub> emissions in software and AI processes within big data environments. This is particularly true for generative AI solutions, which require far greater computational capacity and energy resources than previous AI systems.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-solution\">Solution<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Telef\u00f3nica aims to design a Python library capable of measuring energy consumption and carbon emissions for executions of AI software in a big data environment, before producing recommendations to reduce emissions. The solution, called Kiri, is independent of company type, cloud infrastructure providers, on-premise machines and hardware manufacturers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kiri follows a method that involves identifying the available hardware components for software execution and obtaining information about the computer\u2019s geolocation. The software\u2019s runtime is calculated, followed by a determination of the energy consumption of CPUs, GPUs and RAM, and the amount of data read and written to disk. Leveraging databases containing technical hardware information and CO<sub>2<\/sub> emissions per kWh based on geolocation (by country), the method calculates CO<sub>2<\/sub> emissions. This process provides a detailed assessment of the software\u2019s environmental impact, enabling companies to introduce measures to optimise energy efficiency and reduce their carbon footprint.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-impact\">Impact<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Kiri provides recommendations for optimal execution times, suggests cloud locations with a lower environmental impact (due to a better renewable energy mix in each location) and guides resource allocation. Ultimately, Kiri helps organisations make informed decisions to minimise their carbon footprint and contribute to sustainable development.<\/p>\n\n\n            <\/div>\n        <\/div>\n    \n\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n    <section class=\"tw-relative cards-block tw-bg-grey-dark tw-px-5 tw-py-16 lg:tw-py-[88px] tw-gray\">\n    <div class=\"tw-absolute tw-top-[-120px] tw-translate-y-[-100%]\" id=\"largeFixedAnchor\"><\/div>\n        <div class=\"parent-container content tw-w-full tw-z-30 tw-max-w-7xl tw-mx-auto tw-grid tw-grid-cols-1 tw-gap-12\">\n            <div class=\"tw-col-span-2 xl:tw-col-span-1 tw-h-full\">\n                <div class=\"\">\n                    <div class=\"tw-prose tw-prose-base lg:tw-prose-lg tw-prose-invert\">\n                        <h2>SDGs impacted<\/h2>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"cards-container tw-col-span-2 xl:tw-col-span-1\">\n                <div class=\"tw-grid tw-grid-cols-3 md:tw-grid-cols-12 tw-gap-2 md:tw-gap-4\">\n                    \n<div class=\"card md:tw-col-span-2 tw-max-w-full tw-aspect-square\" style=\"background-image: ;\">\n                <img decoding=\"async\" src=\"\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/plugins\/plugin_external_affairs_sdg_report_blocks\/dist\/assets\/sdg_9.jpg\" alt=\"Industry, Innovation and Infrastructure\" class=\"tw-w-full tw-h-full\" \/>\n            <\/div>\n            \n\n<div class=\"card md:tw-col-span-2 tw-max-w-full tw-aspect-square\" style=\"background-image: ;\">\n                <img decoding=\"async\" src=\"\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/plugins\/plugin_external_affairs_sdg_report_blocks\/dist\/assets\/sdg_12.jpg\" alt=\"Responsible Consumption and Production\" class=\"tw-w-full tw-h-full\" \/>\n            <\/div>\n            \n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":58,"featured_media":0,"template":"","case_study_category":[3516],"algolia_discover_type":[3511],"class_list":["post-14519","case_study","type-case_study","status-publish","hentry","case_study_category-case-study","algolia_discover_type-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v27.9) - 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