{"id":15150,"date":"2025-02-03T12:39:37","date_gmt":"2025-02-03T12:39:37","guid":{"rendered":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/?post_type=gsma_theme_events&#038;p=15150"},"modified":"2025-04-10T14:47:53","modified_gmt":"2025-04-10T13:47:53","slug":"join-gsma-external-affairs-at-mwc-barcelona-2025","status":"publish","type":"gsma_theme_events","link":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/gsma_events\/join-gsma-external-affairs-at-mwc-barcelona-2025\/","title":{"rendered":"Join GSMA External Affairs at MWC Barcelona 2025"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Join GSMA External Affairs at MWC Barcelona 2025 to explore how the mobile industry is shaping a more connected, sustainable, and inclusive future. Our mission is to drive impactful policy discussions, industry collaboration, and regulatory frameworks that enable digital innovation and economic growth. Our sessions bring together global leaders, policymakers, and industry experts to address critical topics such as <a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/climate-action\/\">climate action<\/a>, <a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/sustainable-business\/\">sustainability<\/a>, <a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/\">responsible AI<\/a>, and the future of connectivity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bookmark GSMA External Affairs sessions and stay updated on the latest developments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-knowledge-zone-activities\">Knowledge Zone Activities <\/h3>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-rethinking-mobile-devices-how-to-cash-in-on-circular-business-models\"><strong>Rethinking Mobile Devices: How to cash in on circular business models<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Date: Monday, 3 March<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Time:&nbsp;15:30 &#8211; 16:30 CET<br>Location:&nbsp;CC8.16, GSMA Knowledge Zone, Hall 8.1 &#8211; 4YFN<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With over 30 billion mobile phones sold since 2000 and 1.2 billion new smartphones hitting the market in 2024 alone, the environmental impact of mobile device production is undeniable, generating over 60 million tonnes of CO2e annually.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As consumers hold onto their devices longer and regulations push for more durable, repairable designs, the shift to a circular economy presents a major opportunity. This session will provide valuable insights from industry leaders on evolving consumer behaviours, regulatory changes, and new business opportunities in circularity\u2014offering practical strategies to stay ahead in a rapidly changing mobile landscape.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n                <script src=\"https:\/\/platform.vixyvideo.com\/p\/557\/sp\/55700\/embedIframeJs\/uiconf_id\/23455624\/partner_id\/557\"><\/script>\r\n                <div style=\"padding-bottom: 56.25%; position: relative;\"><div id=\"vixy_player_6a3cc662b0491\" style=\"position:absolute; width:100%; height:100%\"><\/div><\/div>\r\n                <script>\r\n                    kWidget.embed({\r\n                      \"targetId\": \"vixy_player_6a3cc662b0491\",\r\n                      \"wid\": \"_557\",\r\n                      \"uiconf_id\": 23459939,\r\n                      \"flashvars\": {},\r\n                      \"entry_id\": \"0_mi7znf2n\"\r\n                    });\r\n                <\/script>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-esg-amp-business-driving-synergies-for-sustainable-impact\"><strong>ESG &amp; Business: Driving Synergies for Sustainable Impact<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Date: Wednesday, 5 March<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Time:&nbsp;12:00 &#8211; 13:00 CET<br>Location:&nbsp;CC8.16, GSMA Knowledge Zone, Hall 8.1 &#8211; 4YFN<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As businesses face growing pressure to meet ESG commitments, integrating sustainability into core strategies is becoming essential for long-term success. Leading mobile operators are demonstrating that aligning ESG initiatives with business goals can drive profitability, innovation, and positive societal impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This session will explore how companies can balance financial performance with ESG priorities, address key challenges like climate action and governance, and collaborate with stakeholders to accelerate progress.<\/p>\n\n\n                <script src=\"https:\/\/platform.vixyvideo.com\/p\/557\/sp\/55700\/embedIframeJs\/uiconf_id\/23455624\/partner_id\/557\"><\/script>\r\n                <div style=\"padding-bottom: 56.25%; position: relative;\"><div id=\"vixy_player_6a3cc662b04b4\" style=\"position:absolute; width:100%; height:100%\"><\/div><\/div>\r\n                <script>\r\n                    kWidget.embed({\r\n                      \"targetId\": \"vixy_player_6a3cc662b04b4\",\r\n                      \"wid\": \"_557\",\r\n                      \"uiconf_id\": 23459939,\r\n                      \"flashvars\": {},\r\n                      \"entry_id\": \"0_42s7dx85\"\r\n                    });\r\n                <\/script>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-gsma-ministerial-programme-activities\">GSMA Ministerial Programme Activities <\/h3>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-in-ai-we-trust\"><strong>In AI We Trust?<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Date: Monday, 3 March<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Time:&nbsp;12:00 &#8211; 13:15 CET<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Location: CC5 Ministerial Stage, Hall Upper Walkway<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.mwcbarcelona.com\/agenda\/sessions\/5037-in-ai-we-trust\" target=\"_blank\" rel=\"noreferrer noopener\">Find out more<\/a><\/div>\n<\/div>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-building-ethical-intelligence\"><strong>Building Ethical Intelligence<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Date: Tuesday, 4 March<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Time:&nbsp;10:00 &#8211; 10:45 CET<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Location: CC5 Focus Stage, Hall Upper Walkway<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.mwcbarcelona.com\/agenda\/sessions\/5046-building-ethical-intelligence\" target=\"_blank\" rel=\"noreferrer noopener\">Find out more<\/a><\/div>\n<\/div>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-ai-and-innovation-for-climate-action-where-do-opportunities-lie\"><strong>AI and Innovation for Climate Action: Where Do Opportunities Lie?<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Date: Wednesday, 5 March<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Time:&nbsp;10:00 &#8211; 11:15 CET<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Location: CC5 Ministerial Stage, Hall Upper Walk<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.mwcbarcelona.com\/agenda\/sessions\/5041-ai-and-innovation-for-climate-action-where-do-opportunities-lie\" target=\"_blank\" rel=\"noreferrer noopener\">Find out more<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-external-affairs-at-the-gsma-pavilion\">External Affairs at the GSMA Pavilion<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Location: Hall 4, Stand 4F30<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This year at the GSMA Pavilion, let us take you on a&nbsp;journey through the emotional landscape that lies behind the numbers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For MWC25 Barcelona, the Connectivity for Good team brings you an&nbsp;unforgettable&nbsp;interactive experience.&nbsp;Using film, soundbites&nbsp;and storytelling, we&nbsp;highlight the best of our research, insights&nbsp;and data, and reveal the&nbsp;transformative impact of connectivity&nbsp;on&nbsp;people all over the globe.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sustainability, climate,&nbsp;AI, emerging technologies, digital and financial inclusion,&nbsp;policy, regulation&nbsp;and spectrum \u2013 come and visit&nbsp;us to explore the key topics and initiatives shaping our&nbsp;industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join GSMA External Affairs at MWC Barcelona 2025 to explore how the mobile industry is shaping a more connected, sustainable, and inclusive future. Our mission is to drive impactful policy discussions, industry collaboration, and regulatory frameworks that enable digital innovation and economic growth. Our sessions bring together global leaders, policymakers, and industry experts to address [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":15163,"template":"","meta":{"start_timestamp":"1740960000","end_timestamp":"1741219200","image":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2025\/02\/mwcb-2025-GENERIC-BANNER.png","json":{"gsma_event_day_start":"2025-03-03","gsma_event_day_end":"2025-03-06","gsma_event_time_start":"","gsma_event_time_end":"","gsma_event_timezone":"0","gsma_event_venue":"Fira Gran Via","gsma_event_location":"Barcelona, 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